Value proposition design and feature prioritisation

BSS provider for Telco
#Case study


A leading global communications infrastructure vendor planned to modernize its services and expand its target market size. To find new product concepts and value propositions, they asked us to help them conduct Customer Research. As part of the project, the client requested participation in all stages so that employees could gain practice in user research.


The client team was on its plateau and looked for ideas for the future transformation. We conducted global customer discovery (from Australia to Mexico) to define key pain points and the needs of the targeted markets. Based on the findings, we were able to prioritize R&D activities and created a few options for Value Proposition that have been further tested with customers.


1) The hypothesis of new Value Propositions was formed
2) Prioritisation of new features development was done
3) The clients’ team got practiced in customer research