Craft Innovations is a research & design firm that provides customer research, UX/UI, product design, and customer experience enhancement services for enterprises and startups.

Craft Innovation’s story started in 2019 as a boutique СХ/UX agency in Kyiv, Ukraine. Today, CI – is a global company with a presence in North America, the EU, and China (Beijing).

The fantastic mix of international reach, cross-industry business competency, and expertise in research & design methods allow us to consistently deliver outcomes far beyond clients’ expectations.

Our customers define the unique output of Craft Innovations – as a combination of human-centered design approach with a strong focus on business outcomes. We take care of your project as if it were ours.

Industries we work with: Fintech & Banking, GameTech & Web3, Retail & E-commerce, MarTech & Servicess.

Tasks we help with: Web/App/SaaS UX/UI design and development, market & customer research, product design from scratch, digital touchpoint usability audit and enhancements, business model and monetization design.

See the difference by trusting your projects to Craft Innovations.

Our mission
Our mission is to help leaders launch projects faster, with lower risks of failure.
Our vision
We strive to be a part of a truly great and global human-centric innovation.

Our leaders

Andriy Gubynskiy
CEO, managing partner Craft Innovations
15+ years of management experience, MBA, Design Thinking certification from MIT Sloan Management (USA), lecturer on "Innovation and Digital Transformation" at MIM-Kyiv Business school, an expert at the Ukrainian Startup Fund.
Maryna Podstrigich
Head of design, partner Craft Innovations
Former Product Designer at Jira, Atlassian. Visiting lecturer at the Projector Online Institute. Design-Led Strategy certification from The University of Sydney. 12+ years in user experience design.


  • Awards
  • Certifications
  • Memberships
Award Category Issued by
Market Research Top in Toronto
Design Top in Ukraine
Product Design Top in Ukraine
Market Research Top Financial Services
Market Research Top in Retail
User Experience Top in Toronto
Market Research Top in Ukraine
Product Design Top in Toronto
Design Top in Toronto
User Experience Best in Global 100
Market Research Best in Global 100
Product design Top-5 Global
Market research Top-18 Global
UX strategy Most reviewed Toronto
User research Most reviewed Toronto
Digital design Most reviewed Toronto
Design Most reviewed Toronto
User experience Most reviewed Toronto
Usability testing Most reviewed Toronto
Certifications Category Issued by
UX design & research UX Design
Eye-traking UX audits UX Audit
Design thinking Consalting
Membership Category Issued by
World Research Member Market Research


We do not ever compromise on quality and represent consistently strong performance, so that our colleagues, clients, and partners can always rely on us. We always try to be one step ahead in terms of ideas, processes, and initiatives.
Open communication
We share a win-win philosophy built on trust and open communication, valuing variety by appreciating uniqueness. We can embrace all the feedback as it gives us the possibility to grow.
We believe in the power of the co-creation process driven by human diversity. We believe that goodness always wins. When many minds tackle a problem, we can do what was previously thought to be undoable.
Nothing is more stable than change. We believe in taking smart risks and doing things no one has ever done.
Bringing impact
We believe in the full impact fulness of that a human-centric design approach brings, utilizing the power of human creativity. Nothing is impossible