Craft Innovations is a global research & design firm; helping enterprises and startups innovate faster, grow valuation and profitability through discovering of user insights and design of exceptional digital product experiences.

Craft Innovations in numbers:

12 435 hours dedicated to user research and usability testing in ’23

91/100, an average usability score of our UX/UI design

51 millions users our work has impacted across the globe

4.9/5 average score of the customer reviews


We are focused on long-term relationships with our customers;
3.2
is the average number of projects we have done per client, and this number is constantly growing. The willingness to refer Craft Innovations is 5/5.

For startups and SaaS companies 

Full cycle service from product hypotheses validation, market fit & monetization models design and assessment,  product UX prototyping, Visual design (UI), branding, usability tests and audit of existing products. 

We make products more investable, accelerate time to market, boost product metrics like: conversions, user retention and engagement, ARPU/ARR/LTV. 

The value of collaboration with Craft Innovations goes beyond just services, as our founders act as startup mentors and experts in accelerators like EBRD Startup Ventures, USF, IT Arena, etc, providing valuable business and GTM support to our clients.

For enterprise and corporate clients 

We extend your innovation capabilities by collecting deep insights about consumer behaviour, co-ideating, prototyping, and testing new physical services & digital products.

Alongside this, we help grow revenue and customer loyalty by enhancing the customer experience with your existing digital touchpoints: corporate websites and portals, applications, SaaS products, etc.

Trusted by brands like: Mastercard, UNDP, British American Tobacco, CanadaVisa, CanadaHelps, Glovo, PrivatBank (17M customer base), Meest North America.

Our expertise spans various industries, including but not limited to Fintech, Banking, GameTech & Web3, Retail, E-commerce, MarTech, FMCG.

Shoot us a message, and let’s think about your challenge together.

Our mission
Our mission is to help leaders launch innovations faster, with lower risks of failure.
Our vision
We strive to be a part of a truly great and global human-centric innovation.

Our leaders

Andriy Gubynskyi
CEO, managing partner Craft Innovations
15+ years of management experience, MBA, Design Thinking certification from MIT Sloan Management (USA), lecturer on Innovation management course at MIM Business school, co-founder of Board Toronto business community
Maryna Podstrigich
Head of design, partner Craft Innovations
Former Product Designer at Jira, Atlassian. Visiting lecturer at the Projector Online Institute. Design-Led Strategy certification from The University of Sydney. 12+ years in user experience design.

Achievements

  • Awards
  • Certifications
  • Memberships
Award Category Issued by
Product design Top-5 Global
User Experience Best in Global 100
Market research Top-18 Global
Market Research Top Financial Services
Design Top in Toronto
Market Research Best in Global 100
Market Research Top in Toronto
Market Research Top in Retail
User Experience Top in Toronto
Product Design Top in Toronto
Market Research Top in Ukraine
Product Design Top in Ukraine
UX strategy Most reviewed Toronto
User research Most reviewed Toronto
Digital design Most reviewed Toronto
Design Most reviewed Toronto
User experience Most reviewed Toronto
Usability testing Most reviewed Toronto
Certifications Category Issued by
UX design & research UX Design
Eye-traking UX audits UX Audit
Design thinking Consalting
Membership Category Issued by
World Research Member Market Research
Canada-Ukraine Chamber of Commerce Member Business Community

Values

01
Excellence
We do not ever compromise on quality and represent consistently strong performance, so that our colleagues, clients, and partners can always rely on us. We always try to be one step ahead in terms of ideas, processes, and initiatives.
02
Open communication
We share a win-win philosophy built on trust and open communication, valuing variety by appreciating uniqueness. We can embrace all the feedback as it gives us the possibility to grow.
03
Co-creation
We believe in the power of the co-creation process driven by human diversity. We believe that goodness always wins. When many minds tackle a problem, we can do what was previously thought to be undoable.
04
Change
Nothing is more stable than change. We believe in taking smart risks and doing things no one has ever done.
05
Bringing impact
We believe in the full impact fulness of that a human-centric design approach brings, utilizing the power of human creativity. Nothing is impossible