We build fintech products people love to use
Research, Design, Grow, Repeat.
We help fintech enterprises and startups build smarter, user-driven products
Who we are
We are a global research & design firm specializing in the financial industry. Through user research and human-centric design, we help businesses innovate faster, grow valuation, and increase profitability with impactful digital products.
What we do
We empower innovations by gathering customer insights, usability testing, and validating new products or services. We also grow revenue, loyalty and product metrics by enhancing UX in existing digital touchpoints like websites, apps, and SaaS solutions.
01. Research
02. Design
03. Grow
Repeat.
Talking to users
worldwide
worldwide
Our research geography includes
20+ countries
51M
users our work has impacted across the globe
>35k
hours of user research and usability testing
91/100
an average usability score of our UX/UI design
Achievements
| Award | Category | Issued by |
|---|---|---|
| Product design | Top-5 Global |  |
| User Experience | Best in Global 100 |  |
| Market research | Top-18 Global | |
| Market Research | Top Financial Services |  |
| Design | Top in Toronto | |
Our mission
We help ambitious fintech leaders launch faster, with lower risks of failure.
Our vision
We strive to be at the heart of truly great, human-centric financial innovations.
Leaders who inspire our vision
Andriy Gubynskyi
CEO, managing partner Craft Innovations
15+ years of management experience, MBA, Design Thinking certification from MIT Sloan Management (USA), lecturer on Innovation management course at MIM Business school, co-founder of Board Toronto business community
Maryna Podstrigich
Head of design, partner Craft Innovations
Former Product Designer at Jira, Atlassian.
Visiting lecturer at the Projector Online Institute.
Design-Led Strategy certification from The University of Sydney.
12+ years in user experience design.
Our values
Everything we do is built on trust and
a win-win approach
01
Excellence
We never compromise on quality and ensure strong performance, so colleagues, clients, and partners rely on us. We stay one step ahead – ideas, processes, initiatives.
02
Two-way communication
We share a win-win mindset built on open communication. We value diversity – in ideas, people, and experiences – because any feedback is the opportunity to grow.
03
Co-creation
We believe in the power of co-creation driven by human diversity. With many minds, we solve challenges that once seemed impossible.
04
Human impact
Human-centric design has real impact. Nothing is impossible when it’s driven by human creativity.
05
Change
Nothing is more stable than Change. We believe in taking smart risks and doing things no one’s ever done.