Insights

Usability Principles by Craft Innovations: Build Products People Love to Use

Crafted from expertise, tested in practice – 8 principles that elevate usability for web and mobile. The original approach of Craft Innovations team.

Evolution of Financial UX: From Static Apps to Proactive Copilots

Don’t make users search for features – make the features find the user!

Best UX Research Books for 2026 – Handpicks by Craft Innovations

When was the last time a book changed the way you think about UX research?

Customer Experience Management Trends 2026: The Era of Pragmatism

Explore these 14 trends to lead the new era of quiet competence that users truly value.

Gamification in Fintech: From Boosting Engagement to Becoming a Lovemark

Why do users love some apps but ignore others? We dive into the behavioral mechanics that drive retention and loyalty.

Accessibility. Usability Principles by Craft Innovations (#8)

Accessibility reveals how UX behaves when users don’t fit the default case.