New cookie brand, product research project

Do we have space for a new cookie brand on the shelves of grocery supermarkets?

Challenge

Our client had an idea to invest in setting new cookie manufacturing with ambitions to make a new global brand. The project goal was to understand what type of cookies should be launched to succeed in a competitive market.

Solution

The project scope of work was divided into three stages: cabinet market research (statistical consumption data), quantitative research of customers preferences, and qualitative research, which included in-depth interviews (to get details about the consumption model and decision criteria), detailed recipe and ingredients audit of existing market offerings in categories, observation of how customers make decisions in a point of sale.

Result

As an agency, we provided a detailed report with recipe recommendations for each key ingredient of the cookie, price positioning, description of the customer’s behavior models, packaging recommendations, and market capacity estimations.