Uployal - corporate site for SaaS product

UX&UI design, rebranding, content creation and website development
#Case study
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We created a corporate website for Uployal, a B2B company that specialises in developing loyalty systems for businesses in the Horeca and Retail industries.
  • Client
  • Location
  • Industry
  • Timeline
    6 weeks

About client

Uployal, a Ukrainian B2B company, provides comprehensive digital solutions tailored to enhance workflow and maximize efficiency for retail and restaurant businesses. With a presence in four countries, including Ukraine, the USA, Africa, and Poland, Uployal aims to reduce the usage of plastic and printing materials by offering sustainable digital platforms for loyalty programs.

Project goal

Uployal’s goal was to expand into new global markets, attract a larger audience of small and medium-sized businesses who utilize loyalty programs, and promote a greener future by reducing waste and carbon emissions.
The rethink and redesign of the current website were necessary to convey the company’s mission and vision effectively.

Process explained

  1. Craft Innovation’s team analyzed competitors within the industry, developed comprehensive wireframes for more than 16 pages, and found the main idea in communication for the website & company.
  2. The search for a visual idea was a big part of the design process and began with empirical research of websites in the industry and related areas.
    Based on the findings, we identified associations and metaphors and determined the style that would best complement the company’s primary idea. This approach eventually informed our visual design decisions.
  3. We have passed more than 13+ design options and three rounds of meetings with clients before creating the interface, which we loved at first look.
  4. The next stage in the design process was working with the essences. Our team worked collaboratively with the clients on the content creation and services description. To enhance the easy understanding of product functionality at a glance, we created 24 product illustrations.
  5. Following the design phase’s completion, our team supported the development process, ensuring that the final product met all expectations and was free of any bugs or errors.

Methods we applied

  • Market analysis
  • Wireframing
  • Associations mapping
  • Idea generation & metaphor
  • Co-design session facilitation
  • Interactive prototyping


Craft Innovations’ work resulted in higher quality leads, increased conversions, and better search engine rankings for the client. The team excelled at project management with on-time delivery, progress updates, and responsiveness. Their openness to feedback and ability to listen also stood out.

  • Artem Bodnarchuk
  • COO, Uployal