The goal is to understand what business goal you are trying to achieve and what methods will help do this with the best value, in time and budget!
At this stage we do customer research activities to gather necessary data and insights about customer experience, behavior, expectations, decision triggers, and other information that can help us to achieve our goals.
Based on the research results, business context, and goals, the CI design team, together with company representatives, works on a customer value proposition or monetization model design.
Before final decisions are made, our goal is to validate the fact that the new CVP or monetization model meets project goals. We design and conduct quantitative and qualitative tests to answer these questions.
At this stage, our team supports you in the implementation process. We also help to assess ROI measurements of the target KPI.