Define a winning value proposition & monetisation model
to make your product desirable for customers and more profitable to you.
We are ready to help with:
Through an iterative process based on customer research, quantitative validation methods, and creative ideation frameworks.
01
Value Propotition development
Full-cycle VP design, from customer, needs research to final VP validation for data-driven decisions.
02
Monetisation model development and validation
Design & test of a monetization model, the definition of price points and feature mix for new products, along with a price elasticity assessment to maximize profitability.
We will help you find answers
We are ready to discuss your project
Schedule a call or write email at bizdev@craftinnovations.global
Capabilities
- Establishing a global presence
- Offering a multilingual research team
- Developing a financial model
- Conducting a value proposition design sprint for C-level
Methods
- Сonjoint analysis
- Quantitative methods for price elasticity assessment
- Design thinking methodology
Defining winning models process
Certain projects may not require each of the stages below. The necessity of each stage is always discussed at the “first touches” – calls and e-mails.
01First touch
- 01First touch
- 02Research phase
- 03Design stage
- 04Validation stage
- 05Deployment satage
- First touch
- Research phase
- Design stage
- Validation stage
- Deployment satage
Frequent questions about value proposition
How do you know that VP is good?
Data. Any product, service or VP has appropriate metrics. To achieve this, we use a mix of tests (quantitive and qualitative) at each stage of the CVP design process to validate that what we are doing corresponds with the goals we set out.
How much do your services cost?
We are transparent in our approach. After discussing the project goals and context with you, we make estimations, descriptions of work for each stage and then send you a budget. It's better than guessing :)
What is the average duration of a project?
The project's duration depends on the task, geo, and availability of customers. From our experience, it could take from 2-3 weeks to 2-3 months.
