Define a winning value proposition & monetisation model

to make your product desirable for customers and more profitable to you.

We are ready to help with:

Through an iterative process based on customer research, quantitative validation methods, and creative ideation frameworks.
01
Value Propotition development
Full-cycle VP design, from customer, needs research to final VP validation for data-driven decisions.
02
Monetisation model development and validation
Design & test of a monetization model, the definition of price points and feature mix for new products, along with a price elasticity assessment to maximize profitability.

We will help you find answers

  • Why will consumers buy our product?
  • What’s the best monetization model for SaaS?
  • What’s the best monetization model for our app?
  • What price will maximise both volume and profit?
  • What feature mix will bring the best margin?
We are ready to discuss your project
Schedule a call or write email at bizdev@craftinnovations.global

Capabilities

  • Establishing a global presence
  • Offering a multilingual research team
  • Developing a financial model
  • Conducting a value proposition design sprint for C-level

Methods

  • Сonjoint analysis
  • Quantitative methods for price elasticity assessment
  • Design thinking methodology

Defining winning models process

Certain projects may not require each of the stages below. The necessity of each stage is always discussed at the “first touches” – calls and e-mails.
01First touch
  • 01First touch
  • 02Research phase
  • 03Design stage
  • 04Validation stage
  • 05Deployment satage
  • First touch
  • Research phase
  • Design stage
  • Validation stage
  • Deployment satage
  • First touch
  • Research phase
  • Design stage
  • Validation stage
  • Deployment satage
01 — First touch

The goal is to understand what business goal you are trying to achieve and what methods will help do this with the best value, in time and budget!

Time to deliver: On-demand
02 — Research phase

At this stage we do customer research activities to gather necessary data and insights about customer experience, behavior, expectations, decision triggers, and other information that can help us to achieve our goals.

Time to deliver: On-demand
03 — Design stage

Based on the research results, business context, and goals, the CI design team, together with company representatives, works on a customer value proposition or monetization model design.

Time to deliver: On-demand
04 — Validation stage

Before final decisions are made, our goal is to validate the fact that the new CVP or monetization model meets project goals. We design and conduct quantitative and qualitative tests to answer these questions.

Time to deliver: On-demand
05 — Deployment satage

At this stage, our team supports you in the implementation process. We also help to assess ROI measurements of the target KPI.

Time to deliver: On-demand

Case studies

Neofin – product Design for FinTech Startup
Customer research for ‘loyalty program’ design

Frequent questions about value proposition

How do you know that VP is good?
Data. Any product, service or VP has appropriate metrics. To achieve this, we use a mix of tests (quantitive and qualitative) at each stage of the CVP design process to validate that what we are doing corresponds with the goals we set out.
How much do your services cost?
We are transparent in our approach. After discussing the project goals and context with you, we make estimations, descriptions of work for each stage and then send you a budget. It's better than guessing :)
What is the average duration of a project?
The project's duration depends on the task, geo, and availability of customers. From our experience, it could take from 2-3 weeks to 2-3 months.

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