- Usability testing
- User research
- Banking
- + 2
UX Research & Usability Testing for European Neobank
Design thinking workshops & service design trainings
Design thinking & service design trainings for product innovations
We help companies innovate systematically through practical design thinking and service design workshops.
Trusted by 500+ senior leaders.
Trusted by 500+ senior leaders.
Ideation
Core value offer
Workshops • Trainings • Facilitation
Transform the mindset toward customer-centric innovation
Online, offline, and hybrid
We run design thinking and service design training sessions in online, offline, or hybrid formats. Whether it’s a focused innovation workshop or a multi-day masterclass, teams collaborate effectively regardless of location.
Up to 90 participants on the session
We facilitate design thinking workshops for small cross-functional teams or large-scale corporate training sessions with up to 90 participants.
Multilanguage
Our design thinking and service design workshops are delivered in English and Ukrainian. We work with international teams across markets, supporting innovation programs globally.
Strategic facilitation
Facilitation of innovation workshops for leadership teams and cross-functional squads. We structure complex discussions and turn abstract ideas into clear decisions using design thinking and service design methods.
Executive masterclass
Design thinking masterclass for senior leaders focused on product innovation strategy and customer-centric transformation. Linking service design initiatives directly to business metrics and KPIs.
INNOVATION TRAINING
Hands-on design thinking class built around your business case
Formats
- Short-term design thinking workshop for teams (1-3 days)
- Deep-dive masterclass on service design methods
- Full design thinking training program
- Online or on-site sessions in Canada
- Certificate of completion
What we cover
- CMJs for digital and physical services
- Service design blueprinting
- Problem reframing & Hypothesis definition
- Rapid ideation & Concept testing
- AI Prototyping
- Prototype validation with real users
Built for real-world application
- Exercises based on your current product or service
- Immediate testing of ideas
- Clear link between service design and business metrics
- Methods adapted to company maturity
- Practical templates you can reuse
Our approach
Methods & deliverables
Problem framing
WHAT WE DO
- Clarify the business challenge behind the request
- Map stakeholders and decision constraints
- Define assumptions and hypotheses
- Align on measurable innovation goals
WHAT YOU GET
- Clear problem statement
- Agreed success criteria
- Shared team understanding
Ideation & Сoncept shaping
WHAT WE DO
- Run structured ideation exercises
- Explore multiple solution paths
- Prioritize ideas using impact criteria
- Shape concepts into testable formats
WHAT YOU GET
- Shortlisted concepts
- Structured decision rationale
- Defined experimentation plan
Testing & Validation
WHAT WE DO
- Build low- and AI-assisted prototypes
- Simulate real user flows before development
- Test ideas with real or proxy users
- Collect structured feedback
- Refine concepts based on results
WHAT YOU GET
- Faster concept validation cycles
- Validated learning
- Reduced implementation risk
- Clear next-step roadmap
Lead innovation with practical
design thinking workshops
design thinking workshops
Lead innovation with practical design thinking workshops
LEARNING PROCESS
What to expect when training with us
Led by Andriy Gubynskyi, Founder @Craft Innovations, MBA, visiting lecturer in CX and Innovation Management. With 10+ years of experience in fintech and UX, he has trained 500+ senior leaders in design thinking & service design.
GLOBAL COVERAGE
Educating senior leaders and entrepreneurs worldwide
>51M
users our work has impacted across the globe
>35K
hours of user research and usability testing
91/100
an average usability score of our UX designs
Craft Innovations has diverse business and practical know-how in research and design fields. Their expertise allows Mastercard to create new product lines for their clients, addressing the needs of more than six million customers.
Elmir Huseynov
Managing Consultant, Mastercard
The project goal was achieved 100% – our team got a list of action items to enhance UX of our app. CI team did a full scope of work: recruiting, heuristic UX-audit, user-tests with eye-tracking technology, in-depth interviews, providing us with a detailed report based on qualitative and quantitative data.
Yuliya Shtypula
VP of Customer Experience, PrivatBank
The CI team showed excellent communication, attention to detail, responsiveness, honesty, and trustworthiness. The results exceeded our expectations & team always go the extra mile to meet our needs. They are A+.
Kareem El-Assal
Director of Policy & Digital Strategy, CanadaVisa
I'm impressed with how our partnership has been going. They consistently completed deliverables on time and strongly committed to meeting deadlines. Moreover, they responded to the client's changing needs, and they had exceptional communication and collaboration skills.
Yulian Borsuk
Consultant, Mastercard
We were impressed by CI’s deep UX and conversion knowledge and effort to achieve great results.
Svitlanka Sergiichuk Romaniuk
Co-Founder at Neofin
Plan your next session
Discuss your innovation goals to challenge the usual.
Thank you, we got your request
Andriy will be in touch soon
FAQ
Frequently asked about our trainings
Do you work internationally?
Yes. We deliver design thinking workshops and service design training globally. Sessions can be held online, offline, or in hybrid format.
We work with distributed teams across regions and adapt to different time zones and organizational structures.
Do you support the implementation of your training strategies?
Yes. We help to overcome the gap between the design and implementation of decisions as part of the operational process. We are always on-hand for our partners if they need our support.
Do you offer consulting in addition to workshops and training?
Yes. Alongside design thinking workshops and service design training, we provide service design consulting and strategic facilitation.
This may include innovation strategy sessions, executive alignment workshops, or ongoing support for product and CX initiatives. We help teams apply design thinking in real business contexts.
Who leads the sessions?
All sessions are led by Andriy Gubynskyi, Founder & CEO @Craft Innovations, MBA, and visiting lecturer in CX & Innovation Management.
He has trained 500+ senior leaders and entrepreneurs in design thinking and service design, with a strong focus on fintech and customer-centric innovation.
Do participants receive certification?
Yes. Participants receive a certificate of completion after the training.
This is not an accredited certification program. The focus is on practical knowledge drawn from real projects in fintech, banking, and complex service environments.
We share applied design thinking and service design experience. The goal is to help teams use these methods in real business decisions and innovation initiatives.
Who are your workshops designed for?
Our sessions are built for innovation teams, product managers, CX leaders, and executive stakeholders.
We work with enterprises, fintech companies, and leadership teams looking to apply design thinking to real business challenges.