- Usability testing
- User research
- Banking
- + 2
UX Research & Usability Testing for European Neobank
UX/UI design services for fintech
Win users’ hearts and wallets with our fintech design services
We design complex financial products, making them intuitive, accessible, and enjoyable to use.
Launch faster. Convert better. Turn ideas into experiences that fuel your business.
Launch faster. Convert better. Turn ideas into experiences that fuel your business.
So easy to use! Love it!
Design services for fintech
How our agency helps you launch and scale
Rapid prototyping
Got more ideas than your design team can handle – or want an alternative product concept? We turn early-stage fintech ideas into clickable prototypes, visual concepts, and branded card designs you can pitch, test, and build on – fast.
Full-cycle UX/UI design
From UX benchmarking and customer research to visual concepts, UI development, and usability testing – our product design agency covers every step. Mobile apps, web platforms, payment kiosks, and ATMs built to earn user trust.
Corporate & fintech website design
We design corporate websites that prioritize high-value actions. By organizing content around the specific needs of different user segments, we shorten the path to account opening or sign-ups. It increases service adoption and supports your retention targets.
UX audit for financial apps
As a part of our UX/UI design services, we run technical audits that pinpoint barriers in critical flows like onboarding, KYC, or P2P transfers. Our process benchmarks your app using the Single Usability Metric and Mission Usability Score to quantify design performance. By linking these usability gaps to KPIs, we provide a prioritized roadmap for your product team.
Fintech branding
Branding defines how memorable and credible your product feels at first contact. We run brand perception surveys with real users to verify that your message resonates with your audience. Using these insights, we blend modern visual trends with your corporate identity to convey the trust expected of a leading financial institution.
DOMAINS
Serving fintechs across domains
Customer segments
- Retail banking
- Premium / HNWI segment
- SME / Corporate banking
- Credit unions
- Neobanks
- Institutional investors
- Insurance policyholders
- Wealth management service providers
- Fintech startups
Products
- Core banking
- Budgeting & Personal finance apps
- Loan & Mortgage platforms
- Insurance apps & Companies
- Cryptocurrency wallets & Exchanges
- Payment & Money transfer services
- Investment & Trading platforms
- BNPL Solutions
- Tax management software
User experience
- Digital touch-points (Mobile apps / Web platforms)
- Physical touch-points (Branches / POS)
- Employee experience
- Customer self-service portals
- Website UX/UI design
- Information architecture
- Accessibility testing
HOW WE WORK
Methods & deliverables
Design discovery
WHAT WE DO
- Conduct stakeholder interviews and gather business requirements
- Analyse existing user experience and relevant industry benchmarks
- Define key user personas, journeys, and UX challenges to solve
WHAT YOU GET
- Shared understanding of goals, users, and success metrics
- Clear UX problem framing to align design decisions
- Insight-driven input for effective prototyping and UI structure planning
Iterative prototyping
WHAT WE DO
- Develop interactive prototypes to explore design concepts
- Conduct user testing sessions to gather real-time feedback
- Rapidly refine prototypes based on user insights and stakeholder input
WHAT YOU GET
- Interactive prototypes that clarify user flows and functionality
- Clear understanding of usability strengths and pain points
- Validated design concept ready for development and launch
Usability testing
WHAT WE DO
- Develop testing strategy, recruit and screen your target users
- Create testing tasks and scenarios to maximise outcome
- Run moderated and unmoderated sessions to get actionable insights
WHAT YOU GET
- Full recordings, transcripts, and behavioural insights
- Prioritised UX issues by severity, frequency, and business impact
- Expert recommendations and next steps for your team
UX audit
WHAT WE DO
- Expert-led UX audit with deep financial industry understanding
- Heuristic evaluation of key user flows based on best practices
- Identify key usability issues that hurt user experience
WHAT YOU GET
- Board with annotated screenshots and usability issues
- Ranked list of UX issues with severity and business impact
- Detailed report to help your team implement improvements
Make your users fall in love with
every interaction
every interaction
Make your users fall in love with every interaction
FINTECH DESIGN PROCESS
How UX/UI design comes to life
Our UX/UI design process depends on the goals you set – whether it's designing a new financial product, extending an existing design system, or drafting early concepts based on new ideas. The process may vary accordingly.
Below are the typical stages we follow, but the exact steps are always discussed during the first touchpoints – through calls and emails.
Below are the typical stages we follow, but the exact steps are always discussed during the first touchpoints – through calls and emails.
GLOBAL COVERAGE
Talking to users worldwide
>51M
users our work has impacted across the globe
>35K
hours of user research and usability testing
91/100
an average usability score of our UX designs
Craft Innovations has diverse business and practical know-how in research and design fields. Their expertise allows Mastercard to create new product lines for their clients, addressing the needs of more than six million customers.
Elmir Huseynov
Managing Consultant, Mastercard
The project goal was achieved 100% – our team got a list of action items to enhance UX of our app. CI team did a full scope of work: recruiting, heuristic UX-audit, user-tests with eye-tracking technology, in-depth interviews, providing us with a detailed report based on qualitative and quantitative data.
Yuliya Shtypula
VP of Customer Experience, PrivatBank
The CI team showed excellent communication, attention to detail, responsiveness, honesty, and trustworthiness. The results exceeded our expectations & team always go the extra mile to meet our needs. They are A+.
Kareem El-Assal
Director of Policy & Digital Strategy, CanadaVisa
I'm impressed with how our partnership has been going. They consistently completed deliverables on time and strongly committed to meeting deadlines. Moreover, they responded to the client's changing needs, and they had exceptional communication and collaboration skills.
Yulian Borsuk
Consultant, Mastercard
We were impressed by CI’s deep UX and conversion knowledge and effort to achieve great results.
Svitlanka Sergiichuk Romaniuk
Co-Founder at Neofin
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Turn users into loyal customers.
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FAQ
Frequently asked questions about fintech design services
What principles do your team use in product design?
Our UX design approach is based on human-centered design principles. Products must help users achieve their goals effortlessly. It’s all about interaction, building trust and an emotional connection, and maintaining business goals and ROI for stakeholders.
How do you know that your design is good?
Data. Any financial product, service, or website has business goals and target metrics. We use a mix of tests – both quantitative and qualitative – at each stage of the UX design process to validate that what we are doing aligns with those goals.
Can I hire fintech designers or do I need to hire your whole agency?
You sign a contract with our agency but you’ll collaborate directly with the specialists you need. If you’re looking for a dedicated designer or someone with specific product experience, we can arrange that as well.
How are banking design services different from other UX/UI design firms?
Designing for banking and fintech has nuances. It requires a deep understanding of how trust, security, and behavior shape user decisions.
In online banking, users need absolute confidence that their data and money are safe. For neobanks, which operate remotely without physical branches, the digital experience has to build trust from the very first tap.
Transaction activity flows need to be smooth, transparent, and error-free, because even small mistakes can cost users their loyalty. BNPL (Buy Now, Pay Later) products demand special attention to payment clarity, risk communication, and compliance.
And when it comes to kids’ banking? The interface design must balance simplicity, education, and fun.
For crypto and Web3 products, we design for minimal friction – making authentication and proof-of-humanity flows available in a few clicks.
When you work with our fintech design agency, you don’t need to explain these things. We already know them – and we’re ready to bring hands-on advisory and real-world fintech experience to your project from day one.
Do you have in-house developers?
We don’t have in-house developers but we have trusted partners so that we could be a single touchpoint for design and development services.
Do you offer continued support for products you have designed?
Yes. We have different forms of support and SLAs depending on the project type.