Gamification in Fintech: From Boosting Engagement to Becoming a Lovemark

Engagement in fintech is notoriously difficult. Users often view these apps as necessary utilities, not products they enjoy.

This webinar bridges that gap. We explore how to apply behavioral science to increase retention and transaction frequency – without resorting to aggressive tactics. We analyze real-world mechanics to demonstrate what actually drives loyalty in a regulated industry.

Special thanks to the organizations that supported this session: Interaction Design Foundation (IxDF), Userlytics, Fintech Cadence, and Fintech North.

Speaker

Andriy Gubynskyi

CX/UX Consultant, EBRD Star Venture Program Mentor, MBA, Visiting Lecturer in CX & Innovation Management, and CEO of Craft Innovations. 10+ years in CX/UX, with 5+ focused on fintech and banking. Andriy helps businesses avoid costly redesigns by validating usability early and linking research directly to product KPIs.

💡 You’ll learn:

– How to map player archetypes to real banking users. 

– Strategies to achieve “top-of-wallet” status and long-term retention. 

– How to drive adoption without relying on dark patterns. 

– Methods to build emotional attachment and community belonging in finance. 

– Using behavioral design to improve actual financial literacy, not just app usage.

👱 Who should watch?

Product Managers in banking platforms, UX/CX Designers working on complex systems, Founders of B2B/B2C solutions, and Innovation teams in credit unions.

👇 Get access now to turn engagement into loyalty.