Insights

Usability Principles by Craft Innovations: Build Products People Love to Use

Crafted from expertise, tested in practice – 8 principles that elevate usability for web and mobile. The original approach of Craft Innovations team.

Customer Experience Management Trends 2026: The Era of Pragmatism

Explore these 14 trends to lead the new era of quiet competence that users truly value.

Gamification in Fintech: From Boosting Engagement to Becoming a Lovemark

Why do users love some apps but ignore others? We dive into the behavioral mechanics that drive retention and loyalty.

What Makes Wealthsimple Wealth Management Leader in Canada?

In a year when most fintech apps stayed flat, Wealthsimple kept growing and closed 2024 with a bang.

Fintech CX Trends for 2025 & beyond. 7 Wild Predictions from CI

CX trends for 2025? Not quite. We’re looking ahead to predict how customer experience will evolve in the years to come.

Customer Satisfaction Score

When to use and how to calculate CSAT