Insights

Usability Principles by Craft Innovations: Build Products People Love to Use

Crafted from expertise, tested in practice – 8 principles that elevate usability for web and mobile. The original approach of Craft Innovations team.

Gamification in Fintech: From Boosting Engagement to Becoming a Lovemark

Why do users love some apps but ignore others? We dive into the behavioral mechanics that drive retention and loyalty.

Gamification Guide for Financial Products

Finance doesn't have to be boring! See how financial apps turn everyday money actions into motivation.

Gamification in Finance: Proven Ideas and Examples

We’ve analyzed 20+ apps to show how gamification is reshaping finance – from missions and badges to leaderboards and social impact features.