Product research services that fuel fintech innovations

Get actionable insights about your customer needs, behavioural patterns and expectations from innovative financial services

Product research services

Launching a new product or updating an existing one? Our product research agency helps fintechs gather unbiased insights on mass market, affluent, premium, and business (SMB/Enterprise) customers. Get actionable data to validate hypotheses and make informed decisions faster.
01
Ad-hoc research
When you need quick product hypothesis validation, market research, or a service to collect feedback from customers.
02
Strategic product research
What’s the next big thing customers expect from your business? Extensive research on your target audience beyond their existing experience with your financial services.
03
Competitor intelligence
Understand your competitors’ strengths and weaknesses through client-focused insights from our product research agency.
04
UX/CX benchmarking
Assessing industry-leading UX practices and measuring user experience in a specific niche to provide your team with clear direction throughout the product design process.
05
Customer experience
Systematic assessment services for core CX metrics like NPS, Customer Satisfaction Index, Customer Effort Score, and more.

Serving fintechs across domains:

  • Core banking
  • Premium banking
  • SME / Corporate banking
  • Mortgages and loans
  • BNPL solutions
  • Loyalty solutions
  • Investment & trading
  • Kids & family banking
  • Insurance products
  • Retail banking
Let’s develop a winning strategy for your business
We have the answers financial leaders are looking for

Capabilities

  • International recruiting
  • C-level recruiting
  • Onsite / remote interviews
  • Multilingual native interviews

Methods

  • In-depth interviews
  • Usability testing
  • Focus-groups & surveys
  • Mystery shopping

How our product research agency works

Certain projects may not require every stage of the services below. The necessity of each stage is always discussed during the initial interactions – calls and emails.
01First touch
  • 01First touch
  • 02Objectives definition
  • 03Strategy design
  • 04Gathering insights
  • 05Results evaluation
  • 06Decision making
  • First touch
  • Objectives definition
  • Strategy design
  • Gathering insights
  • Results evaluation
  • Decision making
  • First touch
  • Objectives definition
  • Strategy design
  • Gathering insights
  • Results evaluation
  • Decision making
01 — First touch

The goal is to understand what business goal you are trying to achieve and what methods will help you do this with the best value, both in time and within budget.

Time to deliver: On-demand
02 — Objectives definition

A kick-off meeting where we set KPIs, align expectations with participants from both sides, and create a timeline. This way all parties have a clear vision of project execution.

Time to deliver: On-demand
03 — Strategy design

Our research agency creates a detailed recruiting strategy, designs questionnaires, and develops test materials.This step is essential in research services to ensure high-quality outcomes, enabling confident product decisions and minimizing market risks.

Time to deliver: On-demand
04 — Gathering insights

The most intensive step in research – recruiting users, conducting interviews, and transcribing data to uncover fintech UX insights.

Time to deliver: On-demand
05 — Results evaluation

Extraction of insights, creation of customer personas, mapping of customer journeys, and development of other research-related artifacts.

Time to deliver: On-demand
06 — Decision making

The most anticipated step for financial products & services. Our team delivers research-backed insights, including market exploration findings, customer expectations, competitor strengths and weaknesses, UX/CX benchmarks, and key CX metrics like NPS and Customer Effort Score. With this data, you can make informed, strategic decisions with confidence.

Time to deliver: On-demand

Case studies

Frequent questions about product research services

Why is it necessary to do product research?
It significantly reduces the risk of making decisions that don’t align with customer needs and creating products that people won’t pay for.

A product research company helps businesses gather reliable insights, ensuring data-driven decisions and market-fit solutions.
What insights can I get after qualitative research?
We use this method to gain insights into customer experience, behaviors, desires, decision triggers, and pain points or to validate whether a product concept is desirable for future clients.
How does your agency assess customer experience?
Our agency assesses customer experience through a systematic evaluation of core CX metrics such as NPS, Customer Satisfaction Index, and Customer Effort Score.

We go beyond numbers by combining qualitative and quantitative methods. Customer interviews, behavioral analysis, and user journey mapping help uncover the "why" behind the scores. We also benchmark against industry leaders to provide context and identify areas for improvement.

By analyzing feedback trends, pain points, and decision triggers, we deliver actionable insights that help businesses enhance customer satisfaction, reduce churn, and refine their product or service offerings.
Where do you get the respondents for user research?
Depending on the purpose, we can use your existing customer or user base or recruit respondents through our channels based on defined criteria.
Do you recruit C-level for research?
Yes, we have extensive experience working with C-level executives and board members worldwide.

Our expertise in premium service segments allows us to engage high-profile decision-makers with deep strategic insights.

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