Evolution of Financial UX: From Static Apps to Proactive Copilots

Over the years, financial products have added more functionality. But as they grow, they also become harder to navigate. Users often deal with overloaded interfaces where useful features are easy to miss or come up too late.

This webinar looks at how products are starting to change. Instead of relying on navigation, they begin to guide users – reacting to context, understanding intent, and suggesting the next step when it matters.

We also cover what this shift means in practice, including product decisions, key metrics, and the idea of invisible banking.

Speakers

Andriy Gubynskyi

CX/UX Consultant, EBRD Star Venture Program Mentor, MBA, Visiting Lecturer in CX & Innovation Management, and CEO of Craft Innovations. 10+ years in CX/UX, with 5+ focused on fintech and banking. Andriy helps businesses avoid costly redesigns by validating usability early and linking research directly to product KPIs.

Alina Hrytsenko

Lead UX Designer @ Craft Innovations 5+ years in complex fintech. Alina uses in-depth research to replace assumptions with hard data. She turns complicated systems into functional products. No fluff — just research-backed UX.

💡 You’ll learn:

– How to keep features relevant and actually used

– How financial UX is shifting toward intent-driven experiences

– Why “time-on-task” is replacing “time-in-app” as a success metric

– How AI copilots and generative UI fit into real products

👱 Who should watch?

Product Managers in fintech and banking, UX / CX designers working on complex products, founders building fintech solutions, innovation and digital teams in financial institutions.

👇 Watch the session to understand how to move from complex products to guided experiences.