How to Use Usability to Boost Product Metrics [Fintech Edition]

Activation rate, engagement, transaction frequency and volume, retention, and many other product metrics are part of a product leader’s daily agenda. Almost all of them are related to user experience with digital touch-points, and the best way to uncover what is holding back product’s growth is to dive deeper in that matter.

In this session we explore how usability testing can reflect real user behavior and support business goals & product KPIs. The workshop focuses on the financial industry — but we useful for anyone interested in measurable, high-impact product growth. After all, it’s all about usability 😉

💡 You’ll learn:

• Interconnection of Product metrics and Usability
• Use cases when UX audit can help find reasons behind slow product growth
• Methods and pitfalls of UX audit process
• Techniques like eye-tracking, quantitative & qualitative research to identify usability issues
• SUM (Single Usability Metric) as a strategic metric for controlling UX health

🧑‍💼 Who should watch?

Founders, Heads of Product, CX Vice Presidents, Product Owners & Managers, Innovation & Growth Leads — especially in fintech, complex SaaS, and other user-driven, interface-first industries.

👇 Get access now to turn usability into product wins.