Product-Market Fit in Fintech: Validate Concepts, Pricing, Features

Everyone talks about product-market fit (PMF). But how do you know when you’ve actually hit it — especially in fintech, where users are picky, trust is fragile, and switching costs are high?

☝️ Price doesn’t kill a product; mismatch between price and value does.

This expert-led session focuses on how to validate product ideas with real data — before pouring time and money into development. We cover how to test ideas, pricing and usability features in a way that reflects what users actually want and will pay for.

Speaker

Andriy Gubynskyi

Andriy Gubynskyi, CX/UX Consultant, EBRD Star Venture Program Mentor, MBA, Visiting Lecturer in CX & Innovation Management, and CEO of Craft Innovations. Over 5 years experience of with banking and fintech industry. Andriy helps product teams validate ideas early and avoid the “build trap” before it’s too late.

💡 You will learn:

• What PMF really means in fintech and banking
• How to test product concepts before going to market
• Price testing methods: Van Westendorp, Gabor-Granger, and when to use them
• Understanding user needs: qualitative vs. quantitative research
• Using KANO and conjoint analysis to prioritize features that matter
• Retention vs. acquisition: how to avoid the early adopter trap
• Practical tools, metrics, and frameworks to build with confidence

🔎 Who should watch?

Fintech Founders and C-Levels, Product Managers, CX and Innovation Leaders in Banking, Growth Strategists, and anyone working on financial products.

👇 Get access now and learn how to prove your product decisions with data – before your users prove you wrong.