The goal is to understand what business goal you are trying to achieve and what methods will help do this with the best value, in time and budget!
At this stage, we undertake customer research activities to gather necessary data and insights about customer experience, behavior, expectations, decision triggers,
and other information that can help us to achieve our goals.
Based on the research results, business context, and goals, the Craft Innovations design team, together with company representatives, works on a solution design, prototyping future changes, and assessing the solution’s technical and business viability.
Before final decisions are made, our goal is to validate that the new solution meets customers’ expectations and project goals. We design and conduct quantitative and qualitative tests to answer these questions
Our team supports you in the deployment process and internal change management at this stage.
We also help to assess ROI measurements of each target KPI.