UX audit and usability testing

The objectives are:

• to define the business goals that need to be achieved 
• get an understanding of the product and what data you already have (like Google Analytics, Amplitude data, or Hotjaar user session recordings)
• to design the audit strategy
• to agree on project deliverables

NDA and all paperwork are done here as well.

At this stage, we prepare user test guides: logic, questions, and necessary technical tools. Define a user recruiting strategy, as well as dive deep into available user behavior analytics to get some insights and develop additional hypotheses for testing.

At this stage, we conduct moderate and unmoderated user tests, heuristic assessments, moccasins tests, or other types depending on the objectives and product.

One of the most important stages. We evaluate the results of the tests, systemize insights, rank them by the level of influencing user behavior and create a recommendation list of what should be improved.

Based on the research results, business context, and goals, the Craft Innovations design team, together with your company representatives, works on a solution design and support it’s implementation and perfomance measurement.