UX audit and usability testing of digital products

Discover hidden usability issues of digital interfaces that lead to customer churn, low-conversion, human mistakes, and lower customer experience with your product or service

UX audit and usability testing are suitable for

UX audit and usability testing are methods for user interface evaluation. The goal of usability assessments - getting actionable insights for business decisions.
01
Sales funnel optimization
Investigate the flow of your customer funnel via UX audit and testing to understand where optimization is needed.
02
Improvement of product metrics
Define which UX metrics and KPIs are underperforming and get an understanding of exactly how it can be improved.
03
Revealing interface frictions
Evaluate your website, app or complex system to detect crtitical or problematic usability issues
04
Assessing a prototype before launch
Got a prototype of a new product or feature? Get it assessed and improved before launch.
05
Get feauture prioretisation
UX audit and testing can help you make strategic decisions about how to invest resources into improvements.

What requests can be resolved by UX audit and usability testing?

  • Does the new product prototype have usability problems?
  • Where and why does a product fail to meet customers’ needs?
  • How can I prioritize feature enhancement?
  • Where and why do users abandon their journey with a product?
  • What are the frictions users experience in their customer journey?
We are ready to discuss your project
Schedule a call or write email at bizdev@craftinnovations.global

Capabilities

  • Usability labaratory
  • Trained usability evaluators
  • Eye-tracking software and devices
  • Global coverage, multi-lingual

Methods

  • Lab and remote usability testing
  • Quantitative and qualitative usability testing
  • Heuristic UX audit
  • UX measurements and analythics

UX testing and UX audit for digital products

Certain projects may not require each of the stages below. The necessity of each stage is always discussed at the “first touches” – calls and e-mails.
01First touch
  • 01First touch
  • 02Research phase
  • 03Design stage
  • 04Validation stage
  • 05Deployment satage
  • First touch
  • Research phase
  • Design stage
  • Validation stage
  • Deployment satage
  • First touch
  • Research phase
  • Design stage
  • Validation stage
  • Deployment satage
01 — First touch

The goal is to understand what business goal you are trying to achieve and what methods will help do this with the best value, in time and budget!

Time to deliver: On-demand
02 — Research phase

At this stage, we undertake customer research activities to gather necessary data and insights about customer experience, behavior, expectations, decision triggers,
and other information that can help us to achieve our goals.

Time to deliver: On-demand
03 — Design stage

Based on the research results, business context, and goals, the Craft Innovations 
design team, together with company representatives, works on a solution design, prototyping future changes, and assessing the solution’s technical and business viability.

Time to deliver: On-demand
04 — Validation stage

Before final decisions are made, our goal is to validate that the new solution meets customers’ expectations and project goals. We design and conduct quantitative and qualitative tests to answer these questions

Time to deliver: On-demand
05 — Deployment satage

Our team supports you in the deployment process and internal change management at this stage.
We also help to assess ROI measurements of each target KPI.

Time to deliver: On-demand

Case studies

Customer research for ‘loyalty program’ design
Marketing kit design & website development
Design thinking workshop for school kids

Frequent questions about UX audit and usability testing

How do we know if our project needs a UX audit or usability testing?
The output of a UX audit is a detailed report with research-backed suggestions for improving your product and increasing conversions. These suggestions are actionable insights and practical recommendation with examples on what exactly should be changed and how.
What will we receive as a result of ux audit or usability testing?
The output of a UX audit is a detailed report with research-backed suggestions for improving your product and increasing conversions. These suggestions are actionable insights and practical recommendation with examples on what exactly should be changed and how.
What the difference between UX audit and usability testing?
The output of a UX audit is a detailed report with research-backed suggestions for improving your product and increasing conversions. These suggestions are actionable insights and practical recommendation with examples on what exactly should be changed and how.
How to choose from UX audit and usability testing?
The output of a UX audit is a detailed report with research-backed suggestions for improving your product and increasing conversions. These suggestions are actionable insights and practical recommendation with examples on what exactly should be changed and how.
Do you assist with user recruiting ?
The output of a UX audit is a detailed report with research-backed suggestions for improving your product and increasing conversions. These suggestions are actionable insights and practical recommendation with examples on what exactly should be changed and how.
Can you run testing in different locations / languages?
The output of a UX audit is a detailed report with research-backed suggestions for improving your product and increasing conversions. These suggestions are actionable insights and practical recommendation with examples on what exactly should be changed and how.

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Craft Innovations has become one of the most reviewed B2B firms in Toronto
Craft Innovations has become one of the most recommended marketing agencies worldwide
User Research that drives businesses
How user research can help you make the right business decisions
11 Traps of Cognitive Biases in Product Design
How not to get trapped by your brain while making decisions in service or product development
Customer experience design for metaverse
What is a metaverse, and how brands and businesses can provide a quality customer experience there
Customer Satisfaction Score metric
When to use and how to calculate CSAT
7 best methods for ideation
Practical tools to boost the creativity of your next brainstorming session
Jobs theory – how people ‘hire’ and ‘fire’ products
What is Jobs-to-be-Done framework, and how to apply it in product development
5 metrics to measure customer experience
Key performance indicators to measure loyalty and customer experience