Quantitative research — prove your decisions using data

Take a data-driven decision about product features, pricing, design, and customer interaction with our research services

We are ready
to research

Quantitative research involves different formats and methods, each with a specific use and aim. Thanks to data, we can make precise decisions in design, product-market-fit assessment, pricing, features prioritization, and investment decisions.
01
Product concepts
Which product feature mix and what price is more desirable for a customer? What features should a team prioritize in their backlog?
02
Pricing models
Discover the best price points for your product to maximize revenue and profitability!
03
Customer loyalty
Assessment of NPS, Customer Satisfaction Index, Customer Effort Score, and discover the reasons why?
04
Packaging
What design or packaging will acquire more customers, add value to your product, and sell faster?
05
Qualitative insights
Get a quantitative validation of insights that you get from qualitative research.

What requests can be resolved by quantitative research?

  • How can I statistically validate my hypotheses?
  • Which concept will bring more sales?
  • What price should the product be to maximize profits?
  • What design will convert more leads?
  • What feature/price mix will maximize demand?
We are ready to discuss your project
Schedule a call or write email at bizdev@craftinnovations.global

Capabilities

  • International recruiting
  • C-level recruiting
  • Usability testing
  • Multilingual surveying

Methods

  • Conjoint analysis
  • Price range & price elasticy definition methods
  • NPS / eNPS
  • UI / UX tests

Quantitative research
process timeline

Certain projects may not require each of the stages below. The necessity of each stage is always discussed at the “first touches” – calls and e-mails.
01First touch
  • 01First touch
  • 02Objectives definition
  • 03Strategy design
  • 04Tests & surveys
  • 05Results evaluation
  • 06Decision making
  • First touch
  • Objectives definition
  • Strategy design
  • Tests & surveys
  • Results evaluation
  • Decision making
  • First touch
  • Objectives definition
  • Strategy design
  • Tests & surveys
  • Results evaluation
  • Decision making
01 — First touch

The goal is to understand what business goal you are trying to achieve and what methods will help do this with the best value, in time and budget!

Time to deliver: On-demand
02 — Objectives definition

Together we define the key objectives and deliverables we will get from the projects.

Time to deliver: On-demand
03 — Strategy design

At this stage, we create a detailed recruiting strategy, questionnaires, and tests on customer group samples.

Time to deliver: On-demand
04 — Tests & surveys

The main part of the project is where we collect customer data.

Time to deliver: On-demand
05 — Results evaluation

Collect data, make an assessment, data modeling, and report creation.

Time to deliver: On-demand
06 — Decision making

Our team will share with you the results and insights of the research, leaving you to make an evidence-based.

Time to deliver: On-demand

Case studies

Customer research for ‘loyalty program’ design
Marketing kit design & website development
Design thinking workshop for school kids

Frequently asked questions about quantative research

Where can quantitative research be applied?
In product design process , you could use these methods to validate the needs or solution hypothesis, prioritize features, choose the right pricing models, etc.
When should I do quantitative research?
In the product design process, you could use these methods to validate your needs or solution hypothesis, prioritize features, and choose the right pricing models.
Where do you get the respondents for quantitative research?
Depending on the purpose, we can use your existing customer/user base or do it through our respondent recruiting channels; based on defined criteria.
What is the benefit for my company in using this particular method?
Quantitative research helps to decrease uncertainty in the decision-making process. The probability of success is growing.

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Craft Innovations has become one of the most reviewed B2B firms in Toronto
Craft Innovations has become one of the most recommended marketing agencies worldwide
User Research that drives businesses
How user research can help you make the right business decisions
11 Traps of Cognitive Biases in Product Design
How not to get trapped by your brain while making decisions in service or product development
Customer experience design for metaverse
What is a metaverse, and how brands and businesses can provide a quality customer experience there
Customer Satisfaction Score metric
When to use and how to calculate CSAT
7 best methods for ideation
Practical tools to boost the creativity of your next brainstorming session
Jobs theory – how people ‘hire’ and ‘fire’ products
What is Jobs-to-be-Done framework, and how to apply it in product development
5 metrics to measure customer experience
Key performance indicators to measure loyalty and customer experience