Quantitative research — prove your decisions by data

Take a data-driven decision about product features, pricing, design, and customers with our research services

We are ready
to research

Quantitative research involves many different formats and methods, each with a specific use and aim.
01
Product concepts
Which product feature mix and what price is more desirable by a customer? What features team should prioritize in the backlog?
02
Pricing models
Discover the best price points for your product to maximize revenue and profitability!
03
Customer’s loyalty
Assessment of NPS, Customer Satisfaction Index, Customer Effort Score, and discover the reasons why?
04
Packaging
What design or packaging will acquire more customers, add value to your product, sell faster?
05
Qualitative insights
Get quantitative validation of insights that you get from qualitative research.

What requests can be resolved by quantitative research?

  • Statistically significant hypothesis validation
  • Which concept will bring more sales?
  • What price should be to maximize profits?
  • What design converts more leads?
  • What feature/price mix will maximize demand?
We are ready to discuss your project
Schedule a call or write an email at bizdev@craftinnovations.global

Capabilities

  • International rectuiting
  • C-level recruiting
  • Online surveing
  • Multilingual surveing

Methods

  • Conjoint analysis
  • Price range & price elasticy definition methods
  • NPS / eNPS
  • UI / UX tests

Quantitative research
process timeline

Certain projects may not require each of the stages below. The necessity of each stage is always discussed at the “first touches” – calls and e-mails.
01First touch
  • 01First touch
  • 02Objectives definition
  • 03Strategy design
  • 04Tests & surveys
  • 05Results evaluation
  • 06Decision making
  • First touch
  • Objectives definition
  • Strategy design
  • Tests & surveys
  • Results evaluation
  • Decision making
  • First touch
  • Objectives definition
  • Strategy design
  • Tests & surveys
  • Results evaluation
  • Decision making
01 — First touch

The goal is to understand what business goal you are trying to achieve and what methods will help do this with the best value, in time and budget!

Time to deliver: On-demand
02 — Objectives definition
Time to deliver: On-demand
03 — Strategy design

We create a detailed recruiting strategy, questionnaires, and tests on customers group samples at this stage.

Time to deliver: On-demand
04 — Tests & surveys

The main part of the project, where we collect customer data

Time to deliver: On-demand
05 — Results evaluation

Collect data assessment, data modeling, and report creation.

Time to deliver: On-demand
06 — Decision making

Our team will share with you the results and insights of the research. You can make a decision.

Time to deliver: On-demand

Case studies

Customer research for ‘loyalty program’ design
Marketing kit design & website development
Design thinking workshop for school kids

Frequent questions about quantitative research

Where can quantitative research be applied?
In product design process , you could use these methods to validate the needs or solution hypothesis, prioritize features, choose the right pricing models, etc.
When should I do the quantitative research?
In product design process , you could use these methods to validate the needs or solution hypothesis, prioritize features, choose the right pricing models, etc.
Where do you get the respondents for quantitative research?
In product design process , you could use these methods to validate the needs or solution hypothesis, prioritize features, choose the right pricing models, etc.
What is the benefit for my company in this particular method?
In product design process , you could use these methods to validate the needs or solution hypothesis, prioritize features, choose the right pricing models, etc.

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User Research that drives businesses
How user research can help you make the right business decisions
11 Traps of Cognitive Biases in Product Design
How not to get trapped by your brain while making decisions in service or product development
Customer experience design for metaverse
What is a metaverse, and how brands and businesses can provide a quality customer experience there
Customer Satisfaction Score metric
When to use and how to calculate CSAT
7 best methods for ideation
Practical tools to boost the creativity of your next brainstorming session
Jobs theory – how people ‘hire’ and ‘fire’ products
What is Jobs-to-be-Done framework, and how to apply it in product development
5 metrics to measure customer experience
Key performance indicators to measure loyalty and customer experience