Product & UX design — for humans

We create products that people love to use and pay for

We are ready to
design experience

Get an idea of a new digital product or service? Our team helps you create a best-in-class user experience, focusing on maximizing conversions, LTV, and customer satisfaction.
01
Web
  • E-commerce
  • Marketplace
  • Corporate website
  • Web 3.0
02
Digital interfaces
  • Touchscreens
  • Wearable devices
  • Conversational interfaces
  • Menu-driven interfaces
03
Complex systmes
  • SaaS
  • Admin panels
  • CRM
  • Desktop applications
04
Mobile apps
  • Native (iOS, Android)
  • Hybrid Mobile apps

When to come to us

  • I need a product concept design
  • We need an experienced design team for new product
  • I want our product to be simple to use
  • Help me with NFT, crypto products
  • We need UX/UI design services
  • We need branding for a new product
  • We require a proof of concept
We are ready to discuss your project
Schedule a call or write email at bizdev@craftinnovations.global

Capabilities

  • User research, concept testing, branding
  • Data driven UX/UI design approach
  • Feature prioritization
  • Development services

Methods

  • Iterative prototyping
  • Eye-tracking usability testing
  • Quantitative tests of design concepts
  • User / buyer persona research

The process of launching new digital products

Certain projects may not require each of the stages below. The necessity of each stage is always discussed at the “first touches” – calls and e-mails.
01First touch
  • 01First touch
  • 02Definition of objectives
  • 03Strategy design
  • 04Gathering insights
  • 05Results evaluation
  • 06Decision making
  • First touch
  • Definition of objectives
  • Strategy design
  • Gathering insights
  • Results evaluation
  • Decision making
  • First touch
  • Definition of objectives
  • Strategy design
  • Gathering insights
  • Results evaluation
  • Decision making
01 — First touch

The goal is to understand what business goal you are trying to achieve and what methods will help do this with the best value, in time and budget!

Time to deliver: On-demand
02 — Definition of objectives

A kick-off meeting where we set up KPI’s, synchronize expectations for participants from both sides and create a timeline.
All parties have a clear vision of project execution.

Time to deliver: On-demand
03 — Strategy design

We collect all insights and data about our users at this stage, including what needs they have, how decisions are made, and what triggers expectations, and fears they feel.
All this data is a background of a great design!

Time to deliver: On-demand
04 — Gathering insights

At this stage, we create a concept design, a fast prototype test, and UI visualization.

Time to deliver: On-demand
05 — Results evaluation

At this stage, we do usability tests and feature prioritization,
to understand what can be improved before the MVP development stage.

Time to deliver: On-demand
06 — Decision making

Here we make key decisions about MVP development, the monetization model to be used, and the investment needed.

Time to deliver: On-demand

Case studies

Customer research for ‘loyalty program’ design
Marketing kit design & website development
Design thinking workshop for school kids

Frequently asked questions about design from scratch

What principles do your team use in product design?
Our design approach is based on human-centered design principles. Products must help users achieve their goals effortlessly. We focus on “wite patterns” of interaction design, building trust and an emotional connection, and maintaining business goals and ROI for stakeholders.
How do you know that your design is good?
Data. Any product, service, or website has business goals and appropriate metrics. To achieve that, we use a mix of tests (quantitive and qualitative) at each stage of the design process to validate that what we are doing corresponds with the goals.
How much do your services cost?
We are transparent in our approach. After discussing the project goals and context with you, we make estimations, and descriptions of work for each stage and send you a budget. It's better than guessing :)
Do you have developers?
Craft Innovations don't have in-house developers, but we have trusted partners so that we could be a single touchpoint for design and development services.
Do you offer continued support for products you have designed?
Yes! We have different forms of support and SLAs depending on the project type.

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Craft Innovations has become one of the most reviewed B2B firms in Toronto
Craft Innovations has become one of the most recommended marketing agencies worldwide
User Research that drives businesses
How user research can help you make the right business decisions
11 Traps of Cognitive Biases in Product Design
How not to get trapped by your brain while making decisions in service or product development
Customer experience design for metaverse
What is a metaverse, and how brands and businesses can provide a quality customer experience there
Customer Satisfaction Score metric
When to use and how to calculate CSAT
7 best methods for ideation
Practical tools to boost the creativity of your next brainstorming session
Jobs theory – how people ‘hire’ and ‘fire’ products
What is Jobs-to-be-Done framework, and how to apply it in product development
5 metrics to measure customer experience
Key performance indicators to measure loyalty and customer experience