[ { "url": "https:\/\/craftinnovations.global\/ux-architecture-types-in-banking-apps\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/ux-architecture-types-in-banking-apps.md", "title": "The evolution of UX architecture in banking apps: 5 common types", "author": "Andrii Gubynskyi", "published_date": "2026-10-06", "tags": [ "Banking UX", "Digital Banking", "Fintech", "UX design", "UX Strategy" ], "summary": "Historically, banking apps have been account-first: a list of accounts and cards, with every feature hanging off one of them. Over the past few years a group of banks, mostly…" }, { "url": "https:\/\/craftinnovations.global\/ux-architecture-in-banking-apps-extended-edition\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/ux-architecture-in-banking-apps-extended-edition.md", "title": "UX Architecture in Banking Apps: Extended Edition", "author": "Andrii Gubynskyi", "published_date": "2026-10-06", "tags": [ "Banking UX", "Digital Banking", "Fintech", "UX design", "UX Strategy" ], "summary": "Most banking apps are still built around accounts and cards. A growing group of digital-first banks has moved something else to the centre: a life task, a spending rhythm, a…" }, { "url": "https:\/\/craftinnovations.global\/how-to-prepare-prototypes-for-moderated-usability-testing\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/how-to-prepare-prototypes-for-moderated-usability-testing.md", "title": "How to Prepare Prototypes for Moderated Usability Testing", "author": "Alina Hrytsenko", "published_date": "2026-09-08", "tags": [ "Usability", "UX research" ], "summary": "In moderated usability testing, the prototype is a measuring instrument that needs proper calibration in advance. Every dead link, missing back button, and unclickable card lands in the insights report…" }, { "url": "https:\/\/craftinnovations.global\/usability-audit-as-a-service\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/usability-audit-as-a-service.md", "title": "Usability Audit as a Service", "author": "Andrii Gubynskyi", "published_date": "2025-02-18", "tags": [ "Usability" ], "summary": "As you prepare to introduce a new digital product to the market or if you're already engaging active users, it's crucial to consider conducting a usability audit to enhance your…" }, { "url": "https:\/\/craftinnovations.global\/product-market-fit-playbook\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/product-market-fit-playbook.md", "title": "Product-Market Fit – Validation Playbook", "author": "Andrii Gubynskyi", "published_date": "2023-02-09", "tags": [ "Product design" ], "summary": "We created this product-market fit e-book to help entrepreneurs, innovation leaders, marketers, and product managers get a holistic view of how to find product market fit and decrease the risks…" }, { "url": "https:\/\/craftinnovations.global\/how-to-lead-an-effective-research-project-with-an-agency\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/how-to-lead-an-effective-research-project-with-an-agency.md", "title": "How to Lead an Effective Research Project with an Agency", "author": "Andrii Gubynskyi", "published_date": "2023-12-11", "tags": [ "User research" ], "summary": "Hey, want to validate the product or marketing hypothesis and think about hiring a customer research agency to do the job? Consider following these tips designed to enhance the effectiveness…" }, { "url": "https:\/\/craftinnovations.global\/usability-testing-methods-for-fintech\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/usability-testing-methods-for-fintech.md", "title": "Best Usability Testing Methods for Fintech", "author": "Andrii Gubynskyi", "published_date": "2025-01-24", "tags": [ "Usability" ], "summary": "If you’re not a UX expert, deciding on the right type of usability testing is indeed challenging. Should you run an in-person moderated test for your platform, or would a…" }, { "url": "https:\/\/craftinnovations.global\/revolut-onboarding-flow-analysis\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/revolut-onboarding-flow-analysis.md", "title": "A Step-by-Step Look at the Revolut Onboarding Process", "author": "Andrii Gubynskyi", "published_date": "2025-04-08", "tags": [ "Usability", "UX research" ], "summary": "The Revolut onboarding flow represents one of the most striking examples of fintech storytelling through design. This eBook breaks down the entire Revolut onboarding process, showing how the app turns…" }, { "url": "https:\/\/craftinnovations.global\/nubank-onboarding-process-analysis\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/nubank-onboarding-process-analysis.md", "title": "A Step-by-Step Look at the Nubank Onboarding Process", "author": "Andrii Gubynskyi", "published_date": "2025-07-07", "tags": [ "Usability", "UX research" ], "summary": "The Nubank onboarding analysis explores how one of the world’s leading digital banks built a user-friendly onboarding process across complex markets like Brazil and Mexico. This eBook breaks down the…" }, { "url": "https:\/\/craftinnovations.global\/banking-app-usability-testing-report\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/banking-app-usability-testing-report.md", "title": "Banking App Usability Testing [Free Report Example Inside]", "author": "Andrii Gubynskyi", "published_date": "2025-07-22", "tags": [ "Usability", "UX research" ], "summary": "This report is a demo version of a real usability testing study we ran for a mobile banking app. It gives you a transparent look into how we structure our…" }, { "url": "https:\/\/craftinnovations.global\/monzo-onboarding-analysis\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/monzo-onboarding-analysis.md", "title": "A Step-by-Step Look at the Monzo Onboarding Process", "author": "Andrii Gubynskyi", "published_date": "2025-10-06", "tags": [ "Usability", "UX research" ], "summary": "The Monzo onboarding analysis explores how one of the UK’s leading digital banks welcomes millions of users into its ecosystem. This eBook breaks down every step of the Monzo onboarding…" }, { "url": "https:\/\/craftinnovations.global\/accessibility-guidelines-checklist\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/accessibility-guidelines-checklist.md", "title": "Complete Accessibility Checklist | WCAG, ADA, A11Y, W3C, WebAIM", "author": "Andrii Gubynskyi", "published_date": "2025-11-11", "tags": [ "Accessibility", "Usability", "UX research" ], "summary": "The Accessibility Checklist by Craft Innovations helps teams design and test more accessible websites and web applications. It brings together 55 accessibility guidelines based on W3C’s WCAG 2.1 and 2.2,…" }, { "url": "https:\/\/craftinnovations.global\/gamification-guide-for-financial-products\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/gamification-guide-for-financial-products.md", "title": "Gamification Guide for Financial Products", "author": "Andrii Gubynskyi", "published_date": "2025-12-16", "tags": [ "Gamification", "User research", "UX design" ], "summary": "This eBook shows one simple idea: financial products don’t have to feel heavy to be taken seriously. When gamification is used with intent, it can make everyday money actions clearer,…" }, { "url": "https:\/\/craftinnovations.global\/revolut-air-ux-breakdown-download\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/revolut-air-ux-breakdown-download.md", "title": "Inside Revolut AIR: Complete UX Breakdown", "author": "Andrii Gubynskyi", "published_date": "2026-07-01", "tags": [ "AI", "Banking UX", "Customer experience", "Fintech", "User Experience", "UX research", "UX Strategy" ], "summary": "Download the complete Revolut AIR UX breakdown by Craft Innovations — a detailed look at how Revolut’s AI assistant performs across real banking tasks, conversational prompts, and exploratory user scenarios.…" }, { "url": "https:\/\/craftinnovations.global\/player-archetype-detection-kit-for-ai-companions\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/player-archetype-detection-kit-for-ai-companions.md", "title": "Player Archetype Detection Kit for AI Companions", "author": "Andrii Gubynskyi", "published_date": "2026-08-19", "tags": [ "AI", "Behavioral Analytics", "Conversational AI", "Fintech", "Player Archetypes", "UX Strategy" ], "summary": "The more banking moves into AI assistants, the fewer places are left to engage people. Progress bars, streaks and status tiers live on screens; a chat window answers the question…" }, { "url": "https:\/\/craftinnovations.global\/ebook-usability-principles-by-craft-innovations\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/ebook-usability-principles-by-craft-innovations.md", "title": "eBook \"Usability Principles\" | 50+ Real Product Examples Inside", "author": "Alina Hrytsenko", "published_date": "2026-04-20", "tags": [ "Usability", "User Experience", "UX audit", "UX design", "UX research" ], "summary": "Behind every remarkable UX is a thoughtful and structured approach. Behind every intuitive app, website, or smooth flow, that just feels right, lies a foundation of best usability practices. We’re…" }, { "url": "https:\/\/craftinnovations.global\/gamification-in-ai-chats-for-different-player-archetypes\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/gamification-in-ai-chats-for-different-player-archetypes.md", "title": "Player Archetypes in the Age of AI: Why one AI Companion Doesn't Fit All", "author": "Andrii Gubynskyi", "published_date": "2026-08-19", "tags": [ "Fintech", "Gamification", "Personalization", "Product design", "UX Strategy" ], "summary": "Gamification works in financial apps. It lifts engagement, pushes feature adoption, moves spending and retention – we went through the mechanics, the archetypes and 20+ real examples in our Gamification…" }, { "url": "https:\/\/craftinnovations.global\/best-ux-research-books\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/best-ux-research-books.md", "title": "Best UX Research Books for 2026 – Handpicks by Craft Innovations", "author": "Andrii Gubynskyi", "published_date": "2026-03-10", "tags": [ "User research", "UX research" ], "summary": "TL;DR Craft Innovations' selection of UX research resources highlights 10 field-tested texts covering usability frameworks, interview techniques, quantitative metrics, and behavioral psychology. Readers learn to eliminate research bias, calculate usability…" }, { "url": "https:\/\/craftinnovations.global\/findability\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/findability.md", "title": "Findability. Usability Principles by Craft Innovations (#1)", "author": "Alina Hrytsenko", "published_date": "2024-12-09", "tags": [ "Usability", "UX audit" ], "summary": "TL;DR Establishing high findability allows users to locate essential features instantly and complete tasks without friction. Structuring intuitive sections, enabling item cross-location, offering smooth navigation, and optimizing search and flow…" }, { "url": "https:\/\/craftinnovations.global\/self-descriptiveness\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/self-descriptiveness.md", "title": "Self-Descriptiveness. Usability Principles by Craft Innovations (#2)", "author": "Alina Hrytsenko", "published_date": "2024-12-16", "tags": [ "Usability", "UX audit" ], "summary": "TL;DR Self-descriptive interfaces allow users to navigate digital products intuitively without requiring extra guidance or memorization. Achieving this relies on combining visual clarity through recognizable icons and structured layouts with…" }, { "url": "https:\/\/craftinnovations.global\/controllability\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/controllability.md", "title": "Controllability. Usability Principles by Craft Innovations (#3)", "author": "Alina Hrytsenko", "published_date": "2025-02-18", "tags": [ "Usability" ], "summary": "TL;DR Controllability gives users full autonomy over digital interfaces, ensuring system actions remain predictable and user-initiated. Achieving this requires combining flexible interaction paths with robust error management, including real-time validation,…" }, { "url": "https:\/\/craftinnovations.global\/user-engagement\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/user-engagement.md", "title": "User Engagement Strategies & Examples", "author": "Alina Hrytsenko", "published_date": "2025-04-11", "tags": [ "Usability" ], "summary": "TL;DR Driving long-term app retention requires strategic design across six engagement pillars, including smooth onboarding, workflow accelerators, ethical gamification, and supportive messaging. Real-world teardowns show how leading digital products use…" }, { "url": "https:\/\/craftinnovations.global\/internal-consistency-in-ux\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/internal-consistency-in-ux.md", "title": "Internal Consistency. Usability Principles by Craft Innovations (#5)", "author": "Alina Hrytsenko", "published_date": "2025-10-08", "tags": [ "Usability" ], "summary": "TL;DR Maintaining internal consistency across entity naming, layout structure, visual elements, behavior, and tone of voice creates a predictable, trustworthy digital product. Aligning these five core pillars through design systems…" }, { "url": "https:\/\/craftinnovations.global\/external-standards-in-ux-design\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/external-standards-in-ux-design.md", "title": "External Standards. Usability Principles by Craft Innovations (#6)", "author": "Alina Hrytsenko", "published_date": "2025-12-09", "tags": [ "Usability" ], "summary": "TL;DR Aligning digital products with external design conventions minimizes friction by leveraging established user habits and mental models. Adhering to common interface patterns, recognizable microcopy, and native platform guidelines keeps…" }, { "url": "https:\/\/craftinnovations.global\/system-status-in-design-and-usability\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/system-status-in-design-and-usability.md", "title": "System Status. Usability Principles by Craft Innovations (#7)", "author": "Alina Hrytsenko", "published_date": "2026-01-05", "tags": [ "Usability" ], "summary": "TL;DR Clear system status keeps users oriented and in control by making real-time system activity, interface changes, and navigation context immediately visible. Built around four key pillars – knowing what…" }, { "url": "https:\/\/craftinnovations.global\/accessibility-usability-principle\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/accessibility-usability-principle.md", "title": "Accessibility. Usability Principles by Craft Innovations (#8)", "author": "Alina Hrytsenko", "published_date": "2026-01-15", "tags": [ "Accessibility", "Usability", "UX research" ], "summary": "TL;DR Accessibility sets the essential baseline for usability, meaning users across varying abilities, devices, and conditions can complete tasks. Built around four key pillars – perceivable, operable, understandable, and robust…" }, { "url": "https:\/\/craftinnovations.global\/5-metrics-to-measure-customer-experience\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/5-metrics-to-measure-customer-experience.md", "title": "5 metrics to measure customer experience", "author": "Andrii Gubynskyi", "published_date": "2022-05-31", "tags": [ "Customer experience" ], "summary": "TL;DR Systematically tracking NPS, CSAT, CES, Churn, and Retention reveals immediate touchpoint friction alongside long-term brand loyalty. Establishing routine evaluations allows organizations to respond quickly to changing customer expectations and…" }, { "url": "https:\/\/craftinnovations.global\/jobs-theory-how-people-hire-and-fire-products\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/jobs-theory-how-people-hire-and-fire-products.md", "title": "Jobs theory – how people ‘hire’ and ‘fire’ products", "author": "Andrii Gubynskyi", "published_date": "2022-05-31", "tags": [ "Product design" ], "summary": "TL;DR The Jobs-to-be-Done framework demonstrates that customers adopt products based on specific contextual goals rather than standalone features. Conducting JTBD interviews allows product teams to analyze decision triggers, overcome adoption…" }, { "url": "https:\/\/craftinnovations.global\/7-best-methods-for-ideation\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/7-best-methods-for-ideation.md", "title": "7 best methods for ideation", "author": "Andrii Gubynskyi", "published_date": "2022-05-31", "tags": [ "Product design" ], "summary": "TL;DR Overcoming rational thinking patterns during brainstorming requires structured techniques that stimulate divergent creativity and objective frameworks for evaluating ideas. Teams can generate breakthrough concepts using methods like analogy mapping,…" }, { "url": "https:\/\/craftinnovations.global\/customer-satisfaction-score-metric\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/customer-satisfaction-score-metric.md", "title": "Customer Satisfaction Score", "author": "Andrii Gubynskyi", "published_date": "2022-06-01", "tags": [ "Customer experience" ], "summary": "TL;DR Measuring the Customer Satisfaction Score (CSAT) alongside long-term metrics like NPS requires proper sample sizing and customer segmentation to accurately evaluate short-term service quality. Organizations can systematically boost retention…" }, { "url": "https:\/\/craftinnovations.global\/customer-experience-design-for-metaverse\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/customer-experience-design-for-metaverse.md", "title": "Customer experience design for metaverse", "author": "Andrii Gubynskyi", "published_date": "2022-08-09", "tags": [ "UX design" ], "summary": "TL;DR Expanding brand presence into the metaverse unlocks new revenue by connecting virtual interactions – like NFTs, gamification, and avatars – with real-world products. Securing a first-mover advantage requires grounding…" }, { "url": "https:\/\/craftinnovations.global\/what-is-a-user-research\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/what-is-a-user-research.md", "title": "User Research that drives businesses", "author": "Andrii Gubynskyi", "published_date": "2022-08-31", "tags": [ "UX research" ], "summary": "TL;DR User research minimizes strategic uncertainty by replacing assumptions with authentic customer data. Structuring studies across qualitative, quantitative, behavioral, and attitudinal dimensions helps teams fix usability gaps and optimize performance.…" }, { "url": "https:\/\/craftinnovations.global\/how-to-conduct-perfect-in-depth-interview-with-customers\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/how-to-conduct-perfect-in-depth-interview-with-customers.md", "title": "How to conduct perfect in-depth interview with your customers", "author": "Andrii Gubynskyi", "published_date": "2022-12-15", "tags": [ "UX research" ], "summary": "TL;DR Designing an effective customer interview guide requires aligning topics directly with research hypotheses rather than generic templates. Researchers uncover authentic user behaviors by using open-ended question funnels, mapping customer…" }, { "url": "https:\/\/craftinnovations.global\/how-to-design-for-people-with-color-vision-deficiencies-2\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/how-to-design-for-people-with-color-vision-deficiencies-2.md", "title": "How to design for people with color vision deficiencies", "author": "Andrii Gubynskyi", "published_date": "2022-12-23", "tags": [ "UX design" ], "summary": "TL;DR Relying solely on color coding creates severe usability barriers for millions with vision deficiencies. Designers can create accessible interfaces by combining Figma plugins like Color Blind with visual cues…" }, { "url": "https:\/\/craftinnovations.global\/the-ultimate-ux-audit-guide-for-business\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/the-ultimate-ux-audit-guide-for-business.md", "title": "The Ultimate UX Audit Guide for Business", "author": "Maryna Podstrigich", "published_date": "2023-02-01", "tags": [ "UX audit" ], "summary": "TL;DR Conducting a UX audit helps businesses uncover usability barriers, boost conversion rates, and improve customer retention. Combining methods like expert reviews, user testing, and analytics delivers a prioritized roadmap…" }, { "url": "https:\/\/craftinnovations.global\/how-ux-design-influences-the-kpis-of-saas-products\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/how-ux-design-influences-the-kpis-of-saas-products.md", "title": "How UX Design Influences the KPIs of SaaS Products", "author": "Andrii Gubynskyi", "published_date": "2023-02-14", "tags": [ "UX design" ], "summary": "TL;DR Tracking core SaaS metrics like MRR, CAC, and retention reveals overall business health and growth potential. Intuitive UX design directly improves these KPIs by streamlining subscription flows, boosting conversions,…" }, { "url": "https:\/\/craftinnovations.global\/how-to-conduct-competitor-analysis-in-the-ux-project\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/how-to-conduct-competitor-analysis-in-the-ux-project.md", "title": "How to conduct competitor analysis in the UX project", "author": "Maryna Podstrigich", "published_date": "2023-03-23", "tags": [ "UX design" ], "summary": "TL;DR Analyzing direct and indirect competitors helps UX teams uncover unmet user needs and benchmark industry standards. Applying five key methods – market overviews, UX walkthroughs, review analysis, feature matrices,…" }, { "url": "https:\/\/craftinnovations.global\/quantitative-vs-qualitative-research\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/quantitative-vs-qualitative-research.md", "title": "Duality of Success: Quantitative vs Qualitative Research", "author": "Andrii Gubynskyi", "published_date": "2023-12-13", "tags": [ "UX research" ], "summary": "TL;DR Integrating qualitative and quantitative research provides a complete view of user behavior, boosting conversion rates by up to 30%. Qualitative insights resolve usability issues 20% faster, while quantitative data…" }, { "url": "https:\/\/craftinnovations.global\/ux-trends-for-digital-products\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/ux-trends-for-digital-products.md", "title": "UX trends for digital products", "author": "Alina Hrytsenko", "published_date": "2024-01-29", "tags": [ "UX design" ], "summary": "TL;DR Integrating native AI and micro-animations alongside human-curated content drives deep user engagement and trust. Complementing these with minimalist design, sustainable practices, and strict privacy controls significantly reduces cognitive load.…" }, { "url": "https:\/\/craftinnovations.global\/usability-audit-of-digital-products-what-you-should-know\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/usability-audit-of-digital-products-what-you-should-know.md", "title": "Usability Audit of digital products - what you should know.", "author": "Andrii Gubynskyi", "published_date": "2024-03-20", "tags": [ "Usability" ], "summary": "TL;DR Usability audits systematically identify UI\/UX flaws across digital interfaces to boost conversion, retention, and overall revenue. Combining heuristic evaluations, user testing, and analytics uncovers hidden friction points that quantitative…" }, { "url": "https:\/\/craftinnovations.global\/11-traps-of-cognitive-biases-in-service-design\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/11-traps-of-cognitive-biases-in-service-design.md", "title": "11 Cognitive Traps in Psychology of Design", "author": "Andrii Gubynskyi", "published_date": "2024-11-07", "tags": [ "UX design" ], "summary": "TL;DR Unconscious cognitive distortions frequently lead product teams to ignore user needs and make flawed design choices. Counteracting these psychological traps requires practical safeguards, including iterative pilot testing, qualitative research,…" }, { "url": "https:\/\/craftinnovations.global\/usability-principles-by-craft-innovations\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/usability-principles-by-craft-innovations.md", "title": "Usability Principles by Craft Innovations: Build Products People Love to Use", "author": "Alina Hrytsenko", "published_date": "2024-11-28", "tags": [ "Usability", "UX audit" ], "summary": "TL;DR Craft Innovations' usability framework establishes 8 cross-platform heuristics – spanning findability, self-descriptiveness, controllability, user engagement, internal consistency, external standards, system status, and accessibility – to eliminate interface friction. Grounding…" }, { "url": "https:\/\/craftinnovations.global\/how-businesses-should-communicate-with-customers-during-the-war-or-other-crises\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/how-businesses-should-communicate-with-customers-during-the-war-or-other-crises.md", "title": "How businesses should communicate with customers during the war or other crises", "author": "Andrii Gubynskyi", "published_date": "2024-12-16", "tags": [], "summary": "TL;DR Effective crisis communication relies on evaluating messages against four core goals: informing, mobilizing, reassuring, and supporting stakeholders. Deploying a practical checklist across key channels ensures transparent updates in a…" }, { "url": "https:\/\/craftinnovations.global\/types-of-usability-testing\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/types-of-usability-testing.md", "title": "Types of Usability Testing: Which Method is Best for Fintech Products", "author": "Andrii Gubynskyi", "published_date": "2025-01-24", "tags": [ "Usability" ], "summary": "TL;DR Poor usability in fintech causes high transaction abandonment, making targeted testing essential across development stages. Aligning the right research methods with business goals helps teams eliminate friction in complex…" }, { "url": "https:\/\/craftinnovations.global\/fintech-customer-experience-trends\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/fintech-customer-experience-trends.md", "title": "Fintech CX Trends for 2025 & beyond. 7 Wild Predictions from CI", "author": "Andrii Gubynskyi", "published_date": "2025-01-30", "tags": [ "Customer experience", "UX research" ], "summary": "TL;DR Driven by open banking regulations and rapid AI adoption, financial institutions must simplify user journeys to stay competitive. Key shifts like conversational interfaces, super-app consolidation, DIY customization, and AR\/VR…" }, { "url": "https:\/\/craftinnovations.global\/fintech-ux-design-trends\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/fintech-ux-design-trends.md", "title": "Fintech UX Design Trends That Make Users Stay & Come Back", "author": "Alina Hrytsenko", "published_date": "2025-02-13", "tags": [ "Product design", "UX design" ], "summary": "TL;DR Modern fintech platforms are evolving into integrated lifestyle ecosystems by combining modular customization with embedded financial tools. Delivering empathetic customer support, social banking, and silent authentication eliminates friction across…" }, { "url": "https:\/\/craftinnovations.global\/gamification-in-fintech-examples-ideas\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/gamification-in-fintech-examples-ideas.md", "title": "Gamification in Finance: Proven Ideas and Examples", "author": "Andrii Gubynskyi", "published_date": "2025-11-25", "tags": [ "Fintech", "Gamification", "UX research" ], "summary": "TL;DR Integrating game elements like progress tracking, rewards, and interactive quizzes into financial apps directly boosts transaction frequency, feature adoption, and user retention. Strategies ranging from payment streaks and discovery…" }, { "url": "https:\/\/craftinnovations.global\/eye-tracking-research\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/eye-tracking-research.md", "title": "Eye Tracking Research That Exposes What Users Miss", "author": "Andrii Gubynskyi", "published_date": "2025-12-24", "tags": [ "Eye Tracking", "Usability", "UX research" ], "summary": "TL;DR Eye tracking research reveals the gap between what users claim to see and where their visual attention actually lands. Analyzing gaze paths across e-commerce, fintech, and healthcare interfaces helps…" }, { "url": "https:\/\/craftinnovations.global\/service-design-sustainability\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/service-design-sustainability.md", "title": "Sustainable Service Design", "author": "Andrii Gubynskyi", "published_date": "2025-12-29", "tags": [ "Design" ], "summary": "TL;DR Service designers can lower environmental impact by shifting from human-centered to human-eco-centered design. Integrating Design for the Environment (DfE) principles throughout research and prototyping equips teams with five core…" }, { "url": "https:\/\/craftinnovations.global\/customer-experience-management-trends\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/customer-experience-management-trends.md", "title": "Customer Experience Management Trends 2026: The Era of Pragmatism", "author": "Andrii Gubynskyi", "published_date": "2026-02-23", "tags": [ "Customer experience" ], "summary": "TL;DR Modern customer experience demands a shift from digital clutter toward pragmatic utility, transparent security, and context-aware design that respects user time. We outline 14 actionable strategies – including direct…" }, { "url": "https:\/\/craftinnovations.global\/digital-twins-for-ux-in-finance\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/digital-twins-for-ux-in-finance.md", "title": "Digital Twins in Finance: Expert Support at the Right Moment", "author": "Andrii Gubynskyi", "published_date": "2026-04-20", "tags": [ "AI", "User research", "UX research" ], "summary": "TL;DR Banks can scale 24\/7 guidance by adopting digital twins – virtual advisors trained on product logic and risk frameworks. Consulting multiple specialized AI avatars shifts monetization toward subscription-based expertise…" }, { "url": "https:\/\/craftinnovations.global\/generative-ui-and-prompt-first-interfaces\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/generative-ui-and-prompt-first-interfaces.md", "title": "Generative UI & Prompt-First Interfaces: The End of Static Interfaces", "author": "Andrii Gubynskyi", "published_date": "2026-04-20", "tags": [ "AI", "Banking UX", "Customer experience", "Fintech", "User research", "UX research", "UX Strategy" ], "summary": "TL;DR Traditional, menu-heavy apps overload users with navigation, whereas Generative UI (GenUI) flips this by assembling custom interfaces directly around user intent. Replacing deep menus with prompt-first actions – such…" }, { "url": "https:\/\/craftinnovations.global\/revolut-air-ux-analysis\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/revolut-air-ux-analysis.md", "title": "A Breath of Fresh AIR: Revolut AI Assistant UX Review", "author": "Andrii Gubynskyi", "published_date": "2026-06-24", "tags": [ "AI", "Banking UX", "Fintech", "UX Strategy" ], "summary": "TL;DR Craft Innovations' UX analysis of Revolut's AIR assistant reveals that while conversational AI reduces friction for feature discovery and complex workflows like eSIM purchases, standard app navigation remains faster…" }, { "url": "https:\/\/craftinnovations.global\/what-makes-wealthsimple-wealth-management-leader-in-canada\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/what-makes-wealthsimple-wealth-management-leader-in-canada.md", "title": "What Makes Wealthsimple Wealth Management Leader in Canada?", "author": "Andrii Gubynskyi", "published_date": "2025-03-26", "tags": [ "Customer experience" ], "summary": "TL;DR Wealthsimple topped Canada's 2024 fintech market by combining an intuitive digital experience with rapid expansion into crypto, taxes, and credit products. Strong customer satisfaction, jargon-free messaging, and profitability milestones…" }, { "url": "https:\/\/craftinnovations.global\/product-validation-guide\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/product-validation-guide.md", "title": "Product Validation: Turn Ideas into Solutions People Need", "author": "Andrii Gubynskyi", "published_date": "2025-05-12", "tags": [ "User research", "UX research" ], "summary": "TL;DR Validating product concepts before writing code prevents teams from building solutions without market demand. A structured framework covering problem discovery, value proposition testing, monetization, and usability audits helps quantify…" }, { "url": "https:\/\/craftinnovations.global\/ux-issues-in-fintech-customer-lifecycle\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/ux-issues-in-fintech-customer-lifecycle.md", "title": "Common UX Issues Across the Fintech Customer Lifecycle", "author": "Andrii Gubynskyi", "published_date": "2025-07-16", "tags": [ "Usability", "UX audit", "UX research" ], "summary": "TL;DR Usability friction across the fintech customer lifecycle directly degrades onboarding completion, transaction frequency, and retention. Identifying specific UX blockers – from complex KYC to hidden features—reveals where financial apps…" }, { "url": "https:\/\/craftinnovations.global\/european-accessibility-act-and-fintech\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/european-accessibility-act-and-fintech.md", "title": "EAA’s Requirements & Guidelines [Self-Audit-Checklist Inside]", "author": "Andrii Gubynskyi", "published_date": "2025-07-21", "tags": [ "UX audit", "UX research" ], "summary": "TL;DR Starting June 28, 2025, the European Accessibility Act mandates WCAG 2.1 AA and EN 301 549 compliance across EU digital banking, payment systems, and e-commerce, enforcing severe fines and…" }, { "url": "https:\/\/craftinnovations.global\/banking-onboarding-best-practices-revolut-nubank-monzo\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/banking-onboarding-best-practices-revolut-nubank-monzo.md", "title": "Banking Onboarding: Best UX Practices & Examples from Revolut, Nubank, Monzo", "author": "Andrii Gubynskyi", "published_date": "2025-09-15", "tags": [ "UX design", "UX research" ], "summary": "TL;DR Analyzing onboarding flows from Revolut, Nubank, and Monzo shows how top digital banks transform regulatory checks into intuitive user journeys. Key strategies include using progressive disclosure to reduce friction,…" }, { "url": "https:\/\/craftinnovations.global\/intent-based-and-contextual-ux\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/intent-based-and-contextual-ux.md", "title": "Intent-Based UX: Using Contextual Tips to Kill Decision Fatigue", "author": "Andrii Gubynskyi", "published_date": "2026-04-21", "tags": [ "AI", "Fintech", "Intent-Based UX", "User Experience", "UX design" ], "summary": "TL;DR Manual navigation in financial apps causes decision fatigue. Intent-based UX addresses this by turning apps into proactive assistants. This allows apps to automate daily banking and surface relevant perks…" }, { "url": "https:\/\/craftinnovations.global\/top-fintech-ux-design-agencies-in-canada\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/top-fintech-ux-design-agencies-in-canada.md", "title": "Top Fintech UX Design Agencies to Hire in Canada", "author": "Alina Hrytsenko", "published_date": "2026-01-31", "tags": [ "Product design", "UX design" ], "summary": "Building digital financial products is a massive structural challenge. You are not just arranging buttons on a screen. You have to balance strict regulatory frameworks, complex business logic, and the…" }, { "url": "https:\/\/craftinnovations.global\/best-ux-ui-design-companies-in-canada\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/best-ux-ui-design-companies-in-canada.md", "title": "Best UX Agencies in Canada – Top 11 Design Companies to Hire", "author": "Alina Hrytsenko", "published_date": "2025-01-05", "tags": [ "UX audit", "UX design" ], "summary": "Finding the right design partner can feel like a gamble, especially when you’re looking for someone you can truly trust with your product. That’s why we put together this list…" }, { "url": "https:\/\/craftinnovations.global\/top-ux-research-and-usability-testing-firms-in-canada\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/top-ux-research-and-usability-testing-firms-in-canada.md", "title": "Top 10 UX Research and Usability Testing Agencies in Canada", "author": "Alina Hrytsenko", "published_date": "2026-07-27", "tags": [ "User research", "UX research" ], "summary": "Canada has plenty of UX research firms, and their offers often look similar at first. Most mention interviews, usability testing, and journey mapping, backed by polished case studies. The difference…" }, { "url": "https:\/\/craftinnovations.global\/best-user-research-companies\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/best-user-research-companies.md", "title": "Best User Research Companies | 2025 Shortlist", "author": "Andrii Gubynskyi", "published_date": "2025-01-03", "tags": [ "User research", "UX research" ], "summary": "What Do User Research Companies Offer? Key Services and Expertise A user research company helps businesses understand how users interact with their products and services. They study behavior, needs, and…" }, { "url": "https:\/\/craftinnovations.global\/usability-testing-firms\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/usability-testing-firms.md", "title": "Top Usability Testing Firms | 2025 Shortlist", "author": "Andrii Gubynskyi", "published_date": "2025-01-02", "tags": [ "Usability" ], "summary": "With 2025 offering a wealth of options, we’ve compiled a shortlist of the best usability testing firms that stand out for their expertise. Whether you’re optimizing a website, mobile app,…" }, { "url": "https:\/\/craftinnovations.global\/best-fintech-design-companies\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/best-fintech-design-companies.md", "title": "Top 10 Fintech Design Agencies to Hire in 2026", "author": "Alina Hrytsenko", "published_date": "2026-05-14", "tags": [ "Banking UX", "Design", "Fintech", "UX design" ], "summary": "Choosing a fintech design agency is different from hiring a general product partner. Financial products carry higher stakes. Users handle sensitive data, payments, and savings here. A single confusing flow…" }, { "url": "https:\/\/craftinnovations.global\/future-of-financial-ux-webinar\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/future-of-financial-ux-webinar.md", "title": "Evolution of Financial UX: From Static Apps to Proactive Copilots", "author": "Andrii Gubynskyi", "published_date": "2026-04-07", "tags": [ "AI", "Banking UX", "Fintech", "UX Strategy" ], "summary": "Over the years, financial products have added more functionality. But as they grow, they also become harder to navigate. Users often deal with overloaded interfaces where useful features are easy…" }, { "url": "https:\/\/craftinnovations.global\/product-market-fit-webinar\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/product-market-fit-webinar.md", "title": "Product-Market Fit in Fintech: Validate Concepts, Pricing, Features", "author": "Andrii Gubynskyi", "published_date": "2025-04-25", "tags": [ "User research", "UX research" ], "summary": "Everyone talks about product-market fit (PMF). But how do you know when you’ve actually hit it — especially in fintech, where users are picky, trust is fragile, and switching costs…" }, { "url": "https:\/\/craftinnovations.global\/usability-in-fintech-webinar\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/usability-in-fintech-webinar.md", "title": "How to Use Usability to Boost Product Metrics [Fintech Edition]", "author": "Andrii Gubynskyi", "published_date": "2025-06-26", "tags": [ "Usability", "UX audit", "UX research" ], "summary": "Activation rate, engagement, transaction frequency and volume, retention, and many other product metrics are part of a product leader’s daily agenda. Almost all of them are related to user experience…" }, { "url": "https:\/\/craftinnovations.global\/gamification-in-financial-apps-webinar\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/gamification-in-financial-apps-webinar.md", "title": "Gamification in Fintech: From Boosting Engagement to Becoming a Lovemark", "author": "Andrii Gubynskyi", "published_date": "2026-02-02", "tags": [ "Customer experience", "Fintech", "Gamification", "User research" ], "summary": "Engagement in fintech is notoriously difficult. Users often view these apps as necessary utilities, not products they enjoy. This webinar bridges that gap. We explore how to apply behavioral science…" }, { "url": "https:\/\/craftinnovations.global\/craft-innovations-got-the-manifest-awards\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/craft-innovations-got-the-manifest-awards.md", "title": "Craft Innovations has become one of the most recommended marketing agencies worldwide", "author": "Andrii Gubynskyi", "published_date": "2022-09-08", "tags": [ "Product design", "User research" ], "summary": "According to The Manifest Awards, Craft Innovations got into three lists of the most recommended marketing companies: we took 5th place on the list of 100 most recommended market research…" }, { "url": "https:\/\/craftinnovations.global\/craft-innovations-got-the-manifest-awards-in-toronto\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/craft-innovations-got-the-manifest-awards-in-toronto.md", "title": "Craft Innovations has become one of the most reviewed B2B firms in Toronto", "author": "Andrii Gubynskyi", "published_date": "2022-10-31", "tags": [ "Usability", "UX design" ], "summary": "The Manifest presented the dedicated agencies and consultancies in Toronto's B2B scene. Our marketing agency got in the seven lists of the most reviewed companies in 2022. Craft Innovations was…" }, { "url": "https:\/\/craftinnovations.global\/craft-innovations-listed-among-top-market-research-and-product-design-companies-on-designrush\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/craft-innovations-listed-among-top-market-research-and-product-design-companies-on-designrush.md", "title": "Craft Innovations Listed Among Top Market Research and Product Design Companies on DesignRush", "author": "Andrii Gubynskyi", "published_date": "2022-06-01", "tags": [ "Product design", "User research" ], "summary": "Craft Innovations has secured a place in two lists on the platform DesignRush: Top Market Research Companies in Canada Top Product Design Companies in Canada. We’re proud that our expertise,…" }, { "url": "https:\/\/craftinnovations.global\/craft-innovations-joins-global-research-community-esomar\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/craft-innovations-joins-global-research-community-esomar.md", "title": "Craft Innovations Joins Global Research Community ESOMAR", "author": "Andrii Gubynskyi", "published_date": "2023-04-12", "tags": [ "User research", "UX research" ], "summary": "Craft Innovations is proud to announce that we have become a member of ESOMAR, the global business community of insights and analytics. We are grateful for being recognized for maintaining…" }, { "url": "https:\/\/craftinnovations.global\/top-ux-research-companies\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/post\/en\/top-ux-research-companies.md", "title": "Top UX Research Companies to Know in 2025", "author": "Andrii Gubynskyi", "published_date": "2025-01-20", "tags": [ "UX research" ], "summary": "UX is something worth investing in – because it directly shapes how users feel about your product. If you're starting to explore this area, we’ve put together a list to…" }, { "url": "https:\/\/craftinnovations.global\/about-craft-innovations\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/about-craft-innovations.md", "title": "About us", "author": "admin", "published_date": "2022-05-02", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/services.md", "title": "Services", "author": "admin", "published_date": "2022-04-13", "tags": [], "summary": "What value we can bring to your business? The common goal of the research is to look at the subject from a user or customer perspective. The aim is to…" }, { "url": "https:\/\/craftinnovations.global\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/homepage-new.md", "title": "Home Page", "author": "admin", "published_date": "2026-05-18", "tags": [], "summary": "Usability Testing Report Example for a Digital Banking App" }, { "url": "https:\/\/craftinnovations.global\/get-in-touch\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/get-in-touch.md", "title": "Get in Touch", "author": "admin", "published_date": "2026-05-15", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/privacy-policy\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/privacy-policy.md", "title": "Privacy Policy", "author": "admin", "published_date": "2022-04-10", "tags": [], "summary": "About this privacy policy: This Policy explains when and why we collect personal information about people who visit our website, how we use it, the conditions under which we may…" }, { "url": "https:\/\/craftinnovations.global\/thank-you-we-got-your-request\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/thank-you-we-got-your-request.md", "title": "Thank you for considering us!", "author": "admin", "published_date": "2022-06-02", "tags": [], "summary": "Your request is on our radar, we’ll get back within 24h. In the meantime, explore our Insights – a collection of valuable knowledge from our team." }, { "url": "https:\/\/craftinnovations.global\/ci-stands-with-ukraine\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/ci-stands-with-ukraine.md", "title": "CI stands with Ukraine", "author": "admin", "published_date": "2022-06-01", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/subscribe-for-updates\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/subscribe-for-updates.md", "title": "Subscribe for updates", "author": "admin", "published_date": "2022-05-19", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/insights\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/insights.md", "title": "Insights", "author": "admin", "published_date": "2022-04-29", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/legal-pages-hub\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/legal-pages-hub.md", "title": "Legal pages hub", "author": "admin", "published_date": "2022-05-03", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/thank-you-for-subscription\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/thank-you-for-subscription.md", "title": "Thank you for subscription", "author": "admin", "published_date": "2022-06-02", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/cookie-policy\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/page\/en\/cookie-policy.md", "title": "Cookie policy", "author": "admin", "published_date": "2022-04-14", "tags": [], "summary": "About this cookie policy This Cookie policy explains what cookies are and how we use them. You should read this policy to understand what cookies are, how we use them,…" }, { "url": "https:\/\/craftinnovations.global\/services\/ai-assisted-product-research\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/ai-assisted-product-research.md", "title": "AI-Assisted Product Research", "author": "Julia Tymoshko", "published_date": "2026-08-05", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/usability-testing\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/usability-testing.md", "title": "Usability Testing Services for Fintech & Banking | UX Testing Agency", "author": "admin", "published_date": "2025-07-22", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/ux-ui-design\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/ux-ui-design.md", "title": "Fintech Design Agency: Data-driven UX\/UI Services", "author": "admin", "published_date": "2025-07-22", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/customer-experience-services\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/customer-experience-services.md", "title": "Customer Experience Services", "author": "admin", "published_date": "2025-07-22", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/customer-research-services\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/customer-research-services.md", "title": "Customer Research Services", "author": "admin", "published_date": "2025-07-18", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/fintech-branding-agency\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/fintech-branding-agency.md", "title": "Fintech Branding Agency", "author": "Julia Tymoshko", "published_date": "2026-04-06", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/customer-satisfaction-research\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/customer-satisfaction-research.md", "title": "Customer Satisfaction Research Services | NPS, CSAT, CES", "author": "Julia Tymoshko", "published_date": "2026-03-12", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/value-proposition-design\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/value-proposition-design.md", "title": "Customer value proposition design services", "author": "Julia Tymoshko", "published_date": "2026-03-16", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/product-market-fit\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/product-market-fit.md", "title": "Product-market fit consulting: Prove your decisions using data", "author": "Julia Tymoshko", "published_date": "2026-03-03", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/design-thinking-sevice-design-trainings\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/design-thinking-sevice-design-trainings.md", "title": "Design Thinking Workshops & Service Design Trainings", "author": "Julia Tymoshko", "published_date": "2026-03-02", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/service-design\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/service-design.md", "title": "Service design agency | We help you rethink customer experience", "author": "Julia Tymoshko", "published_date": "2026-03-02", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/ux-prototyping-services\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/ux-prototyping-services.md", "title": "UX Prototyping Services: Make Product Ideas a Testable Reality", "author": "Julia Tymoshko", "published_date": "2025-05-01", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/services\/product-research\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/service\/en\/product-research.md", "title": "Product Research Services – Define Unmet Customer Needs", "author": "admin", "published_date": "2022-04-13", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/ux-product-concept-design-dark-store\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/ux-product-concept-design-dark-store.md", "title": "UX research & product concept design of Dark store", "author": "admin", "published_date": "2022-05-31", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/bnpl-platform-concept-ux-ui-design\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/bnpl-platform-concept-ux-ui-design.md", "title": "BNPL platform concept & UX\/UI design", "author": "admin", "published_date": "2024-06-06", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/engagement-rate-increase-for-fintech-website\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/engagement-rate-increase-for-fintech-website.md", "title": "Engagement rate increase by 33% for fintech website", "author": "Julia Tymoshko", "published_date": "2025-03-18", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/ux-ui-redesign-to-boost-usability-in-ecommerce-site\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/ux-ui-redesign-to-boost-usability-in-ecommerce-site.md", "title": "UX\/UI redesign to boost usability in eCommerce site", "author": "Julia Tymoshko", "published_date": "2025-02-01", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/corporate-website-for-club-industry-consulting-company\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/corporate-website-for-club-industry-consulting-company.md", "title": "Corporate website for club industry consulting company", "author": "Andrii Gubynskyi", "published_date": "2025-04-19", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/ux-research-usability-testing-for-neobank\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/ux-research-usability-testing-for-neobank.md", "title": "UX Research & Usability Testing for European Neobank", "author": "Julia Tymoshko", "published_date": "2025-10-23", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/transforming-ux-for-canadian-credit-union\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/transforming-ux-for-canadian-credit-union.md", "title": "Transforming members’ UX at a leading Ukrainian Credit Union in Ontario", "author": "Julia Tymoshko", "published_date": "2025-06-30", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/portfolio-board-business-club\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/portfolio-board-business-club.md", "title": "Website for business club (Board Canada)", "author": "admin", "published_date": "2023-03-27", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/how-we-increased-conversion-by-300-for-ilogos-biz\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/how-we-increased-conversion-by-300-for-ilogos-biz.md", "title": "Conversion rate increase by 300% for ilogos.biz", "author": "Andrii Gubynskyi", "published_date": "2023-05-03", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/usability-testing-of-pfm-for-mobile-banking\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/usability-testing-of-pfm-for-mobile-banking.md", "title": "Usability testing of PFM feature for mobile banking", "author": "admin", "published_date": "2022-05-31", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/competitors-customer-experience-audit-for-bank\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/competitors-customer-experience-audit-for-bank.md", "title": "Competitors customer experience audit for Bank", "author": "admin", "published_date": "2024-06-04", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/designing-the-credit-card-customer-value-proposition\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/designing-the-credit-card-customer-value-proposition.md", "title": "Designing the Credit Card Customer Value Proposition", "author": "admin", "published_date": "2024-05-30", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/usability-testing-of-a-new-loyalty-service-for-the-bank\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/usability-testing-of-a-new-loyalty-service-for-the-bank.md", "title": "Usability Testing of a New Loyalty Service for the Bank", "author": "admin", "published_date": "2024-05-30", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/premium-banking-cx-project\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/premium-banking-cx-project.md", "title": "Premium Banking \u2028CX project", "author": "admin", "published_date": "2024-06-04", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/corporate-website-redesign-for-inbase\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/corporate-website-redesign-for-inbase.md", "title": "Corporate website redesign for InBase", "author": "admin", "published_date": "2024-04-01", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/cicnews-1-canadian-immigration-news-portal\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/cicnews-1-canadian-immigration-news-portal.md", "title": "CICNews - #1 Canadian immigration news portal", "author": "admin", "published_date": "2023-11-25", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/uployal-corporate-website-for-saas-product\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/uployal-corporate-website-for-saas-product.md", "title": "Corporate website for SaaS product", "author": "Andrii Gubynskyi", "published_date": "2023-04-19", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/neofin-product-design-for-fintech-startup-2\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/neofin-product-design-for-fintech-startup-2.md", "title": "Neofin – product Design for FinTech Startup", "author": "Andrii Gubynskyi", "published_date": "2023-04-24", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/value-proposition-design-and-feature-prioritisation\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/value-proposition-design-and-feature-prioritisation.md", "title": "Value proposition design and feature prioritisation", "author": "admin", "published_date": "2022-05-31", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/customer-value-proposition-design-for-eu-bank\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/customer-value-proposition-design-for-eu-bank.md", "title": "Customer value proposition design for EU bank", "author": "admin", "published_date": "2022-05-31", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/usability-testing-of-mobile-banking-app\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/usability-testing-of-mobile-banking-app.md", "title": "Usability testing of mobile banking app", "author": "admin", "published_date": "2022-05-31", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/new-cookie-brand-product-research-project\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/new-cookie-brand-product-research-project.md", "title": "New cookie brand, product research project", "author": "admin", "published_date": "2022-05-31", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/loyalty-program-development-for-a-taxi-ride-service\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/loyalty-program-development-for-a-taxi-ride-service.md", "title": "Loyalty program development for a taxi ride service", "author": "admin", "published_date": "2022-05-31", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/saas-product-concept-development\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/saas-product-concept-development.md", "title": "SaaS product concept development", "author": "admin", "published_date": "2022-05-31", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/design-thinking-with-kids\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/design-thinking-with-kids.md", "title": "Design thinking with kids", "author": "admin", "published_date": "2022-06-02", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/evomall-website-ux-ui-design\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/evomall-website-ux-ui-design.md", "title": "UX\/UI design for Evo Mall", "author": "admin", "published_date": "2022-06-03", "tags": [], "summary": "" }, { "url": "https:\/\/craftinnovations.global\/case\/customer-research-for-loyalty-program-design\/", "markdown_url": "https:\/\/craftinnovations.global\/wp-content\/markdown\/case\/en\/customer-research-for-loyalty-program-design.md", "title": "Customer research for ‘loyalty program’ design", "author": "admin", "published_date": "2022-06-03", "tags": [], "summary": "" } ]