Craft Innovations is a research & design firm that provides customer research, UX/UI, product design, and customer experience enhancement services for Enterprises and Startups.

CI story started in 2019 as a boutique СХ/UX agency in Kyiv, Ukraine. Today, Craft Innovations – is a global company with a presence in Northern America, the EU, and China (Beijing).

The global presence and experience, cross-industries business competencies, and expertise in research & design methods allow us to deliver outcomes far beyond clients’ expectations.

Our customers define the uniqueness of Craft Innovation in a combination of a human-centered design approach with a strong focus on business outcomes. We take care of your project as it is ours.

Industries we work with: Fintech & Banking, GameTech & Web3, Retail & E-commerce, MarTech & Servicess.

Tasks we help with: Web / App / SaaS UX/UI design and development, Market & Customer Research, Product design from scratch, Digital touchpoints usability audit and enhancements, Business model and monetization design.

Explore the difference by trusting projects to Craft Innovations.

Our mission
Our mission is to help leaders launch projects faster, with lower risks of failure.
Our vision
We strive to be a part of a truly great and global human-centric innovation.

Our leaders

Andriy Gubynskiy
CEO, managing partner Craft Innovations
15+ years of management experience, MBA, Design Thinking certification at MIT Sloan Management (USA), lecturer on "Innovation and Digital Transformation" at MIM-Kyiv Business school, and Expert at Ukrainian Startup Fund.
Maryna Podstrigich
Head of design, partner Craft Innovations
Former Product Designer at Jira, Atlassian. Visiting lecturer at Projector Online Institute. Design-Led Strategy certification в The University of Sydney. 12+ years in User Experience Design.


We do not ever compromise on quality and represent consistently strong performance, so our colleagues, clients, and partners can rely on us. We always try to be one step ahead - ideas, processes, and initiatives.
Open communication
We share win-win philosophy built on trust and open communication. Valuing variety by appreciating uniqueness. Embracing all the feedback as the possibility to grow.
We believe in the power of the co-creation process driven by human diversity. We believe that goodness always win. Doing the undoable.
Nothing is more stable than Change. Taking smart risks. Doing something no one has ever done before.
Bringing impact
We believe in the impact fulness of the human-centric design approach and the power of human creativity. Nothing is impossible.