We design products, experiences and

Craft Innovations is a global research & UX design firm. We help leaders explore customer needs, create products & services people are excited to use.

Case studies

Customer research for ‘loyalty program’ design
Marketing kit design & website development
Design thinking workshop for school kids

Clients

Testimonials

It was a pleasure to work with this Team. We regularly received a status update, and communications were excellent. The team has a unique mix of business and practical expertise in research and design fields. Their approach and commitment to the project result exceeded the expectations.

  • Volodymyr Omelchenko
  • Managing Consultant at Mastercard

They are easily the most responsive and professional web development company I have ever worked with. They have a great eye for interface flow and aesthetics as well as an impressive understanding of the Web3 space.
We couldn’t be happier with CI. They were clear, professional, and highly competent throughout. We would gladly work with them again and they have become our “go to” team for anything involving web development.

  • Edward Del Castillo
  • Head of Product & Design, Onlife, Inc.

Craft Innovations consistently delivered high-quality work, including wireframes, mock-ups, mood boards, and clickable prototypes. They championed the proper development process, creating a clean and functional working relationship. They always illustrated both understanding and enthusiasm for the project and were very receptive to all feedback. I was continually impressed  by their ability to go above and beyond with minimal oversight, largely due to their strong adherence to proper development processes. They were always thoughtful in their questions and feedback, and it was clear that they cared about the project.

  • Nick So
  • Senior Game Designer, Onlife

Craft Innovations delivered a great UX/UI design for the website. Their team was entirely focused on the task at hand — they used their experience and methodical approach to deliver for the client

  • Aleksandr Kshutashvili
  • CEO & Founder at NeoFin Solutions

Craft Innovations has diverse business and practical know-how in research and design fields. Their expertise allows Mastercard to create new product lines for their clients, addressing the needs of more than six million customers. Furthermore, their team communicates clearly and efficiently

  • Elmir Huseynov
  • Senior Manager at Mastercard

They got to the heart of our product very quickly. They were attentive to our strategy. They didn’t miss a single detail, testing all our hypotheses, and even adding their own. We now understand who our users are, what challenges they face, what they expect from our product, and what they think about our competitors.
The final report was an amazing piece of work, with lots of valuable information and clear infographics for all team members. Now the whole team understands for whom we are making the product, and where we should move!

  • Alice Loginova
  • Product Manager, Appvillis

Craft Innovations successfully gathered insights from over 1000 qualitative and quantitative research respondents, enabling the company to modify their program. The team perfectly communicated the project, showcasing a high level of diligence. Overall, their business acumen was pivotal to success

  • Vadim Chomenko
  • Co-Owner at Bi

The client was able to understand customer insights and analysis of competitors. Craft Innovations’ recommendations also added value to the business. The team was effective and was receptive to feedback, which impressed the client

  • Alexander Sergunin
  • CEO at Consulting Business

With the Craft Innovations’ inputs, the client was able to sell one project and received three leads within two weeks. The team went the extra mile to deliver excellent results. They made everything possible and were experts in the industry

  • Grygorii Shchepanyk
  • CEO at EVOMALL

The job was done exactly how we wanted it. Now we have a great unique and modern website that represents our company. Communication was perfect, managers were attentive and everything was delivered on time, no delays. The most impressive in cooperation with CI is a mix of creativity, communication level, attentiveness to details, and goal orientation.

  • Roman Romanchuk
  • CRO, Natural Links

According to project requirements, the Craft Innovations team did a full scope of work: recruiting, heuristic UX-audit, user-tests with eye-tracking technology, in-depth interviews, providing us with a detailed report based on qualitative and quantitative data. Our team got a list of improvements that should be implemented to enhance UX of our App. The project goal was achieved 100% because of Craft Innovations’ teamwork.

  • Juliya Shtypula
  • VP of Customer Experience, Banking Company

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Key performance indicators to measure loyalty and customer experience
Craft Innovations has become one of the most reviewed B2B firms in Toronto
Craft Innovations has become one of the most recommended marketing agencies worldwide
User Research that drives businesses
How user research can help you make the right business decisions
11 Traps of Cognitive Biases in Product Design
How not to get trapped by your brain while making decisions in service or product development
Customer experience design for metaverse
What is a metaverse, and how brands and businesses can provide a quality customer experience there
Customer Satisfaction Score metric
When to use and how to calculate CSAT
7 best methods for ideation
Practical tools to boost the creativity of your next brainstorming session
Jobs theory – how people ‘hire’ and ‘fire’ products
What is Jobs-to-be-Done framework, and how to apply it in product development
5 metrics to measure customer experience
Key performance indicators to measure loyalty and customer experience