We design products, experiences and

Craft Innovations is a research & design firm. We help leaders explore human needs and find actionable insights. To deliver customer-centric innovations faster, with lower risks of failure.

Case studies

Customer research for ‘loyalty program’ design
Marketing kit design & website development
Design thinking workshop for school kids

Clients

Testimonials

It was a pleasure to work with this Team. We regularly received a status update, and communications were excellent. The team has a unique mix of business and practical expertise in research and design fields. Their approach and commitment to the project result exceeded the expectations.

  • Volodymyr Omelchenko
  • Managing Consultant at Mastercard

Craft Innovations delivered a great UX/UI design for the website. Their team was entirely focused on the task at hand — they used their experience and methodical approach to deliver for the client

  • Aleksandr Kshutashvili
  • CEO & Founder at NeoFin Solutions

Craft Innovations has diverse business and practical know-how in research and design fields. Their expertise allows Mastercard to create new product lines for their clients, addressing the needs of more than six million customers. Furthermore, their team communicates clearly and efficiently

  • Elmir Huseynov
  • Senior Manager at Mastercard

Craft Innovations successfully gathered insights from over 1000 qualitative and quantitative research respondents, enabling the company to modify their program. The team perfectly communicated the project, showcasing a high level of diligence. Overall, their business acumen was pivotal to success

  • Vadim Chomenko
  • Co-Owner at Bi

The client was able to understand customer insights and analysis of competitors. Craft Innovations’ recommendations also added value to the business. The team was effective and was receptive to feedback, which impressed the client

  • Alexander Sergunin
  • CEO at Consulting Business

With the Craft Innovations’ inputs, the client was able to sell one project and received three leads within two weeks. The team went the extra mile to deliver excellent results. They made everything possible and were experts in the industry

  • Grygorii Shchepanyk
  • CEO at EVOMALL

Explore more insights

Customer Satisfaction Score metric
When to use and how to calculate CSAT
7 best methods for ideation
Practical tools to boost the creativity of your next brainstorming session
Jobs theory – how people ‘hire’ and ‘fire’ products
What is Jobs-to-be-Done framework, and how to apply it in product development
5 metrics to measure customer experience
Key performance indicators to measure loyalty and customer experience
Customer Satisfaction Score metric
When to use and how to calculate CSAT
7 best methods for ideation
Practical tools to boost the creativity of your next brainstorming session
Jobs theory – how people ‘hire’ and ‘fire’ products
What is Jobs-to-be-Done framework, and how to apply it in product development
5 metrics to measure customer experience
Key performance indicators to measure loyalty and customer experience